Roles and Responsibilities in detail

Business generation & development:

• Achieve monthly, quarterly, half yearly and yearly sales target by promoting company’s  product ethically to customers as per the business plan
• Having science-based discussion with doctors and chemists for promotion of product in clinic and at chemist place
• Organizing Camps (CME) as per the division strategy and customer needs
• To plan and conduct merchandising and sampling activity as per Division strategy.
• Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and share feedback with the company
• Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs as follows:

  100% coverage of Doctors.

  Customer Call average as per the customer management plan of the division / therapy.

  Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.

• Prescription audit for Abbott brands and other competitors’ brands
• To create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
• Identifying potential town and appointing distributor and customers (trade) in line with business philosophy

Brand Management:

• Ensuring the visibility of Abbott brands on retailers’ outlet as a part of brand promotion strategy
• To carry out activities across trade and clinics for brand visibility
• To plan and attend Retail meets, Market Blitz etc. for sales growth