Sales Leader, SEA

Department: Sales - Sales Management

Employment Type: Permanent - Full Time

Location: Singapore

Reporting To: Country Head, Singapore & Malaysia

Compensation: S$12,000 - S$16,000 / month

Description

Key Responsibilities

• Develop and execute the Southeast Asia sales strategy aligned with business objectives.
• Identify new market opportunities and drive penetration into targeted industries and customer segments.
• Establish regional growth plans, sales targets, and market expansion initiatives.
• Monitor market trends, competitive activities, and customer requirements to drive strategic decisions.

• Own regional sales revenue, order intake, and profitability targets.
• Build and maintain a healthy sales pipeline across all markets.
• Drive forecasting accuracy and sales governance through CRM and reporting tools.
• Ensure sustainable business growth while maintaining pricing and margin discipline.

• Build strong relationships with senior decision-makers and C-level executives.
• Lead strategic account development and multi-country opportunities.
• Drive customer retention, cross-selling, and up-selling initiatives.
• Act as an executive sponsor for key customers and major projects.

• Lead, coach, and develop country sales managers and sales teams across SEA.
• Establish clear performance expectations and accountability measures.
• Implement talent development, succession planning, and capability-building initiatives.
• Foster a high-performance, customer-focused sales culture.

• Develop and manage distributor, reseller, and strategic partner networks across the region.
• Establish partner growth plans and performance metrics.
• Drive joint business planning and go-to-market activities with channel partners.
• Ensure alignment of partners with company objectives and brand standards.

• Lead complex, high-value sales opportunities and negotiations.
• Oversee tender submissions, commercial proposals, and contract negotiations.
• Support country teams in closing strategic opportunities.
• Ensure compliance with internal approval processes and commercial policies.

• Partner with Marketing on lead generation and brand awareness initiatives.
• Work closely with Operations, Service, Finance, Supply Chain, and Product teams to ensure successful project delivery.
• Provide market feedback to support product development and innovation.

• Ensure compliance with company policies, ethical business practices, and relevant regulations.
• Maintain strong governance in sales operations, opportunity management, and customer engagement.
• Uphold anti-bribery, anti-corruption, and data privacy requirements across all markets.

Skills, Knowledge & Expertise

• Bachelor's Degree in Business, Sales, Marketing, Engineering, or a related discipline.
• MBA or postgraduate qualification is an advantage.

• 15+ years of B2B sales experience, including at least 5 years in a regional leadership role.
• Proven track record of delivering revenue growth across Southeast Asia.
• Experience managing multi-country sales teams and channel partners.
• Strong exposure to enterprise solution selling, technology, automation, banking, retail, or industrial sectors.
• Demonstrated success in managing complex sales cycles and strategic customer relationships.

• Strategic thinking and business acumen.
• Team coaching and talent development.
• Strong stakeholder management.

• Revenue growth and sales planning.
• Negotiation and deal management.
• Financial and commercial understanding.

• Executive-level relationship management.
• Consultative and solution-based selling.
• Customer-centric mindset.

• Results-driven and entrepreneurial.
• Influential communicator and relationship builder.
• Adaptable and capable of working across diverse cultures.
• Willingness to travel extensively within Southeast Asia.

• Achievement of annual revenue and profitability targets.
• Sales pipeline growth and forecasting accuracy.
• New customer acquisition and market expansion.
• Customer satisfaction and retention.
• Team performance and employee development.
• Channel partner growth and effectiveness.