Digital Marketing Manager, Hosptiality

Job Description:

The essential functions include, but are not limited to the following:

Paid Media and Campaign Execution

• Plan, build, execute, and optimize digital campaigns across the Hospitality portfolio, including:
• Paid search and display (Google Ads, programmatic display)
• Paid social (Instagram, TikTok, Facebook, LinkedIn)
• Metasearch and OTA-adjacent channels (Google Hotel Ads, Tripadvisor, Trivago, Kayak)
• SEO / SEM initiatives across hotel and restaurant websites
• Build campaign launch plans that align to property and portfolio strategy, ensuring proper targeting, budget allocation, and creative development; track performance metrics and make data-driven adjustments to maximize return.
• Support demand generation for need periods, seasonal offers, packages, restaurant promotions, and new property or outlet openings.
• Execute in-house campaigns across paid social for ad-hoc property and F&B projects.

Brand and Content

• Act as a day-to-day custodian of each property’s brand online, ensuring digital creative, messaging, and imagery reflect the design standard, tone, and guest experience of a luxury and lifestyle portfolio.
• Manage organic social media channels for properties and restaurants, including developing and executing channel strategies, creating and overseeing content calendars, and analyzing performance metrics to optimize content.
• Translate the on-property experience — rooms, restaurants, bars, spa, events, and neighbourhood — into digital content and campaign messaging that converts interest into bookings and covers.
• Conduct ongoing review of project creative and liaise with the marketing team on updates that align with platform and industry best practices.
• Ensure messaging across platforms and lines of outward communication is accurate, considered, and relevant to each brand and market.

Digital Presence and Conversion

• Manage the digital storefront for each property, including Google Business Profile listings, reservation platform profiles, imagery, menus, hours, and listing accuracy across hotel and restaurant channels, including building new listings and managing the associated approval processes.
• Support website performance, booking engine merchandising, and conversion rate optimization, ensuring the digital path to purchase feels as considered as the arrival experience.
• Conduct website audits and project manage the execution of recommendations.
• Monitor guest review and reputation presence across digital platforms in partnership with Operations, recognizing its direct impact on conversion.

Analytics, Measurement and Reporting

• Define digital and Google Analytics KPIs, configure goals, audience segments, and tracking events, and build regular reporting on website and campaign performance.
• Install and QA all site tagging to support measurement and campaign performance.
• Implement measurement solutions for tracking true impact on bookings and revenue, and manage any necessary ongoing troubleshooting.
• Use data to identify real-world goals, trends, and paths forward, and to set realistic MOM/YOY growth targets by property and project.
• Define and document target audience segments by property, brand, and market.

Partners, Stakeholders and Administration​

• Work closely with property teams, including General Managers, F&B leaders, Revenue Management, and Sales, to align digital activity with commercial priorities.
• Manage external partners (agencies, consultants, freelancers) to execute and optimize campaigns.
• Scope all contractor work, negotiate rates, and brief in project requirements and strategy.
• Develop purchase orders for all vendor partners and contractors.
• Liaise with and troubleshoot issues alongside internal and external partners (billing, account setup, platform connectivity, and similar).
• Develop asset requests, messaging grids, and testing approaches; provide feedback and direction for brand templates.
• Consult on email program strategy, automation, and templates, including pre-arrival and guest lifecycle communications.
• Leverage AI-powered tools (e.g., ChatGPT, Claude, or similar) to improve marketing efficiency, reporting, and campaign performance.
• Digital learning: provide industry insights, create best practice documents, and mentor other marketing team members on various aspects of digital marketing initiatives.

Salary Range:

$70,000 - $80,000

About The Company:

Onni

For over half a century, Onni has been building communities for people to live, work, and play. Our success reflects our commitment to our employees and partners, and our dedication to quality construction, innovation, sustainability, and customer satisfaction. Our expertise expands across North America, with offices in Vancouver, Toronto, Los Angeles, Seattle, Phoenix, and Chicago.

AI Use:

This role may involve the use of artificial intelligence (AI) tools to support research, analysis, content development, design, reporting, or operational efficiency. Employees are expected to use AI responsibly and in compliance with company policies, data privacy requirements, confidentiality obligations, and applicable laws.

All AI-generated or AI-assisted outputs must be reviewed for accuracy, quality, and appropriateness before use. Employees are also expected to disclose when AI tools have been used in the creation of work and must not present AI-generated content as solely their own original work.

How To Apply:

Please apply through the link on the job posting and attach your resume and any other required documents.

We thank all applicants for your interest in the Onni Group. Note that only those applicants under consideration will be contacted.