Senior Product Manager - Data Products

Location

Surry Hills

About Cartology and the Ads Manager Platform

Cartology is the Retail Media Business within Woolworths Group, connecting brands with customers through innovative experiences. The Ads Manager platform is our central tool for managing and measuring advertising campaigns. The Reporting & Measurement team is dedicated to giving clients full visibility into campaign performance, and delivering deep, actionable insights that drive commercial success.

The primary purpose of this role

As a Senior Data Product Manager, you will shape the product roadmap and deliver best-in-class capabilities across pre-planning insights, incrementality measurement, and reporting. You will act as a central figure in helping clients understand campaign effectiveness and optimize media investments. Partnering closely with Engineering, Data Science, Analytics, Sales, and Marketing, you will translate client and business needs into impactful, scalable data solutions.

Key Results & Success Metrics

• Successful Delivery: On-time, high-quality execution of planned features & initiatives
• Client Engagement & NPS: Increased adoption of self-serve reporting products and client satisfaction
• Commercial Value: Enabling clients to optimise ad spend through clear measurement & reliable reporting

Responsibilities

• Roadmap & Strategy Ownership: Own and prioritise the data product roadmap for measurement, insights, and audience targeting capabilities based on customer needs, market analysis, and industry trends.
• Cross-Functional Delivery: Collaborate with Engineering, Data Science, Sales, and Marketing to define product requirements and build scalable, accurate, and future-ready data foundations.
• Client & Stakeholder Engagement: Capture client insights to embed into the development lifecycle and act as a thought partner to help clients adopt and derive value from new capabilities.
• Product Vision & Innovation: Lead the vision for future product capabilities balancing scientific rigor, business impact, and evolving retail media, ad tech, and analytics trends.
• Governance & Standards: Ensure all products and capabilities meet industry standards, privacy regulations, and security requirements.
• Portfolio Leadership: Contribute to collective product leadership across the Insights & Audiences, Measurement & Reporting, and BI & Platform domains.

Knowledge & Attributes

• Media / Advertising / Marketing: You have experience in marketing, media and/or advertising and have an understanding of the growing and evolving retail media landscape
• Product & Commercial Acumen: You can balance commercial needs with a positive client experience. You can connect engineering effort directly to business outcomes and commercial success
• Clients Advocacy: Act as the relentless voice of the client, driving product decisions based on deep empathy and quantitative insights to maximise client value

Qualifications & Technical Abilities

Required Experience & Technical Skills (Essential):

• Experience: 8+ years of product management experience, with at least 4+ years in media measurement, analytics, advertising insights, or a related field.
• Domain Expertise: Deep knowledge of advanced measurement methodologies, media mix modeling (MMM), audience segmentation, and attribution.
• Media Ecosystem Knowledge: Strong understanding of digital, retail media, programmatic, and data-driven planning and insights.
• Technical & Analytical Balance: Proven ability to balance technical depth with a customer-focused mindset and translate business needs into technical requirements.
• Cross-Functional Leadership: Demonstrated ability to navigate complex, matrixed organizations, lead cross-functional teams, and influence without direct authority.
• Communication: Exceptional verbal, written, and visual storytelling skills to influence stakeholders ranging from technical teams to executive leadership.

Attributes & Cultural Fit (Essential):

• High attention to detail, maintaining client-centric quality standards
• Demonstrates high accountability, a proactive attitude, and fosters strong team relationships
• Possesses a growth mindset and actively seeks and incorporates feedback

Desirable:

• Experience in Retail Media OR have worked with / built an eCommerce platform
• Experience working on complex SaaS platforms, enterprise software, or internal tooling