EUROPE Sales Manager Citrus and Multi Fruit products B2B m/f/d

**European Sales Manager – Citrus & Multi‑Fruit Ingredients (B2B) m/f/d**

**Location:** Home Office (Europe) or Office‑Based (Cairo)

**Travel:** Frequent international travel required

**🌍 Company Overview**

Our client is investing **300M USD** in a state‑of‑the‑art production facility delivering a broad portfolio of high‑value fruit and vegetable ingredients for global B2B customers.

**Core Product Portfolio**

• **Citrus concentrates** (orange, lemon, grapefruit)
• **Tomato concentrates** (EU‑focused, Italy/Spain competitor)
• **Multi‑fruit purées** (mango, guava, strawberry, tropical blends)
• **Cloudy juice concentrates** (first plant of its kind in the Middle East)
• **IQF fruits & vegetables** (strawberries, broccoli, beans, artichokes)
• **Freeze‑dried fruits & vegetables** (supplements, functional foods)

**Key Customer Segments**

• **Blending houses** – purées, citrus & tomato concentrates, cloudy juices, aroma essences, pulp cells
• **Food & beverage processors** – nutrient‑rich purées, IQF vegetables, freeze‑dried fruits, citrus oils
• **Retail & food service** – ready‑to‑use IQF vegetables, freeze‑dried fruits, NFC juices
• **Private label manufacturers** – tailored purées, IQF, freeze‑dried formats

**Export Markets**

• **North America** – beverage companies & private label
• **Europe** – competing with Spain/Italy/Germany in citrus & tomato
• **Asia** – tropical purées & freeze‑dried
• **GCC** – strong demand for concentrates & frozen produce

**🎯 The Role**

We are seeking an **experienced Sales Manager for Citrus & Multi‑Fruit B2B ingredients** to accelerate revenue growth, expand market share, and strengthen long‑term customer partnerships across Europe and international markets.

You will represent a rapidly scaling agri‑food manufacturer known for **quality, innovation, sustainability**, and **global export capability**.

## Tasks

**🔧 Key Responsibilities**

• **Grow key accounts** in citrus, multi‑fruit purées, cloudy concentrates, IQF, and freeze‑dried
• **Acquire new customers** using market intelligence and competitive mapping
• Develop and execute **tailored sales strategies** for each product category
• Negotiate **contracts, pricing, volumes, and annual agreements**
• Collaborate with **Finance, Marketing, Supply Chain, Manufacturing, Quality**
• Ensure compliance with **food safety, labeling, sustainability certifications**
• Monitor **account KPIs**, forecast risks, and resolve challenges proactively
• Represent the company in **international markets**, navigating cultural and regulatory differences

## Requirements

🎓 Bachelor’s degree in Business, Marketing, Sales, Agriculture, Food Science, or related field (MBA is a plus)

📈 7+ years in international sales, including 2+ years in account management

🌱 Proven experience in the agri‑food industry (B2B environment), ideally tomato paste or processed foods

💡 Strong market analysis, account management, and data‑driven decision‑making skills

🛠️ Proficiency in CRM systems and sales tools

🌍 Cultural awareness and adaptability in international markets

💬 Fluent in English (additional languages are a plus)

✈️ Willingness to travel internationally

## Benefits

**Benefits**

• Home‑office based anywhere in **Europe**
• Option to work from **Cairo HQ**
• Opportunity to join a **fast‑growing, innovation‑driven**food ingredients manufacturer
• High international exposure and strategic commercial responsibility

**Cover Letter Instructions**

Please include in your cover letter:

• **Number of customers** you managed
• **Annual turnover** you generated
• **Countries/regions** you covered
• **Product categories** you sold (choose from below):
• Citrus concentrates (orange, lemon, grapefruit)
• Multi‑fruit purées (mango, guava, strawberry, tropical blends)
• Cloudy juice concentrates
• IQF frozen fruits & vegetables
• Freeze‑dried fruits & vegetables

Be **creative**, commercial, and specific — we want to understand your **real B2B impact**.