Integrated Media Planner / Senior Planner

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

 

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

 

Go ahead, the world is waiting.

 

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

 

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

 

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

 

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

The Media Planner / Senior Planner supports the development, execution, and optimization of integrated media campaigns for a portfolio of luxury and premium brands within the Singapore market. Working closely with clients, internal specialists, media partners, and vendors, the role helps translate business and communication objectives into effective, locally relevant media plans.The ideal candidate is analytical, detail-oriented, collaborative, and passionate about delivering high-quality work. The individual will contribute to campaign planning, implementation, reporting, and insights generation while ensuring budgets, timelines, and deliverables are managed accurately.

Responsibilities

• Support integrated media planning across digital, social, search, programmatic, performance, and offline channels.
• Coordinate campaign implementation with internal teams, media partners, and vendors.
• Manage media plans, budgets, timelines, documentation, and material deadlines.
• Working closely with media buys & billing operations 
• Monitor campaign delivery and flag risks or optimization opportunities promptly.
• Prepare performance reports, competitive reviews, and post-campaign analyses.
• Turn data and market insights into clear, actionable recommendations.
• Ensure deliverables meet client requirements, brand guidelines, and quality standards.
• Support client meetings, presentations, and regular campaign updates.

Qualifications

• 1–4 years of experience in media planning, digital marketing, or a related discipline.
• Understanding of integrated media, performance marketing, and campaign measurement.
• Familiarity with the Singapore media landscape; luxury or premium brand experience is advantageous.
• Strong analytical, organizational, and problem-solving skills with attention to detail.
• Ability to manage multiple priorities in a fast-paced agency environment.
• Effective communication and stakeholder management skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Collaborative, curious, and willing to learn and take ownership.