Social Creative Strategist (Freelance)

Company Description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

 

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

 

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

As a Social Creative Strategist at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. 

 

In this role, you will be embedded on-site with our client, a large entertainment brand, working alongside a team of over 25 people who manage organic social marketing for the brand and all its shows. As a social content publisher on the team, you will be fostering and growing a vibrant online community of millions of deeply engaged fans across the client's 9+ social channels on Meta Platforms, TikTok, YouTube, and X. 

 

This position plays a key role in translating programming strategies into creative ideas, formats, and content plans, with a focus on talent content, launch campaigns, and reactive social storytelling. You'll work closely with show marketing leads, editorial, creative production, and talent teams to develop breakthrough social content strategies that elevate new and returning programming across scripted series, unscripted originals, documentaries, and live events. 

 

You'll Be a Great Fit If You: 

• Think in TikToks and launch moments

• Stay ahead of culture and know how to translate it into brand content

• Thrive in a role that's equal parts creative and collaborative

• Love finding fresh ways to connect talent, titles, and fans 

Responsibilities

Creative Direction 

• Coordinate native social content production in collaboration with talent relations and marketing teams

• Partner with publishing and production teams to develop scalable content formats, launch moments, reactive campaigns, and fan-first creative

• Assist with copywriting and tone guidance for talent social asks, post captions, and channel-specific messaging

• Review and approve all social assets and post copy, ensuring 100% accuracy prior to publishing 

Social Strategy 

• Support social content development and strategy for an entertainment platform, especially during title launches, trailer drops, and major cultural moments

• Develop content briefs, social calendars, and creative outlines contributing to concepts that are timely, platform-native, and fandom-friendly

• Identify creative opportunities to leverage talent and partners to create moments that will excite and engage fans and subscribers

• Monitor social trends and audience behaviors, flagging insights and creative opportunities that align with programming priorities

• Pitch innovative ideas for expanding social promotions across emerging platforms that may go beyond traditional marketing

• Assist in launching new social handles and growing current ones

• Be aware and accountable for engagement/growth goals, campaign performance, content reach and optimization strategies 

Collaboration + Communication 

• Collaborate with cross-functional stakeholders including Marketing, Talent Relations, Programming, Innovation, and Platform to ensure cohesive messaging across touchpoints

• Light community management, interacting with audiences across social accounts, identifying opportunities for cross-pollination of community engagement tactics

• Maintain a flexible schedule, including availability for occasional nights and weekends to support various initiatives 

Qualifications

• 2-4 years of experience in social media, brand marketing, or content strategy, ideally within entertainment, media, or agency settings

• Strong understanding of social platforms, formats, and fan behavior, especially TikTok, Instagram, YouTube Shorts, and X

• Experience developing or managing content development, creative briefs, or production timelines

• Familiarity with talent workflows and how to tailor content for IP and celebrity-driven campaigns

• Strategic thinker with a creative POV, trend fluency, and a passion for fandom, storytelling, and culture

• Familiarity using social media publishing and analytics tools such as ListenFirst, Sprout, Sprinklr, Monday.com, Airtable, Asana, etc. 

Not Needed, But Nice to Have: 

• Prior experience with entertainment brands

• A knack for writing clever, on-brand social copy

• Experience with tools like Adobe Creative Suite

• Comfort working across multiple stakeholders in fast-paced, campaign-heavy environments 

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

 

Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

 

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

 

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

 

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

 

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $25.94 - USD $38.36/Hourly. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/15/2026.