YOUR MISSION

Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas. If you want to be part of a dynamic team that’s revolutionising the food industry, yfood is the place for you.
The UK is one of yfood’s fastest-growing markets, and we’re looking for a Senior National Account Manager – Wholesale & Convenience to help us expand our reach and bring yfood to even more shoppers.As our first dedicated wholesale SNAM, you’ll have the opportunity to build and shape our wholesale route-to-market strategy. You’ll lead relationships with key UK wholesalers, buying groups and symbol groups, including Booker, Epicurium, Nisa and SPAR, turning strategic partnerships into wider distribution and growth.
You’ll develop and execute the commercial push and pull strategies needed to win – from securing listings at head office and driving depot engagement to activating symbol groups and growing distribution across convenience and independent stores.Working closely with our UK Commercial Sales Lead, local marketing and trade marketing teams, and Munich HQ, you’ll play a pivotal role in growing the channel, with the opportunity to build and lead your own team as the business expands.

Your responsibilites as a Senior National Account Manager

• Own and grow yfood’s UK wholesale and symbol group accounts, delivering volume, net revenue and margin targets across the customer P&L
• Build and deliver joint business plans with each customer, and lead annual negotiations on terms, pricing, range, promotions and trade investment
• Turn listings into distribution: drive depot and store level availability through the right mix of promotions, guides, field sales and symbol group programmes
• Open new accounts across wholesale, buying groups, foodservice, travel and forecourt to widen yfood’s on the go reach
• Build the wholesale and convenience channel plan, using EPOS and depot data to find where to grow, and manage trade investment with discipline, tracking the return on every promotion and listing
• Lead our field sales activity in wholesale and convenience: work with our field sales partners to drive store-level distribution and execution, measure what works, and help shape how our field coverage develops as we grow
• Work with Marketing, Trade Marketing and our Munich supply chain and planning teams on forecasts, launches and in store activation
• Hire, lead and develop a National Account Executive, building a strong wholesale team with clear accountabilities and room to grow

WHAT YOU NEED TO SUCCEED

Your skills as a Senior National Account Manager

• 7+ years’ experience in UK FMCG account management, including at least 5 years as a National Account Manager in wholesale and convenience
• Recent, direct experience managing Booker; experience with Bestway, Nisa or the symbol groups is a strong plus
• A proven track record of growing distribution and revenue in wholesale, ideally with a challenger or high growth brand
• Strong joint business planning, negotiation and customer P&L skills, including trade terms, promotional planning and ROI
• A clear understanding of how wholesale reaches independent stores: push and pull, promotional guides, field sales and symbol group programmes, ideally including managing field sales teams or agencies
• Confidence with data (EPOS, depot data, forecasting and Excel) and using it to tell a commercial story
• Strong relationship and stakeholder skills, working across teams and countries, with experience of coaching or managing others
• A self-starter with pace and energy, comfortable with ambiguity; chilled or impulse experience is a bonus

WHAT DRIVES US

 We’re a little different, and that’s exactly what makes us who we are:

• Passion:  We’re passionate about what we do. Full of energy, optimism, and hungry for what’s next.
• Responsibility: We have each other’s backs, take responsibility, and give it our all when it really matters.
• Professionalism: We take our work seriously, but not ourselves too much. We’re open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
• Innovation:  We prefer “Why not?” over “That’s how it’s always been done.” We love new ideas, unconventional approaches, and never stand stil

(WH)yfood?

What we offer - Our Benefits

• We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
• yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
• Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
• Vacation is important. That's why we give you 30 days of paid vacation per year.
• yfood keeps you fit. We offer a monthly sports allowance of €30 to support your wellbeing. For this purpose, we offer workshops and campaigns (e.g. Yoga, Breathwork, Soccer, Pickleball) as part of our health management & Healthy@yfood
• Train your taste buds. Everyone who wants to is part of our Sensory Team. So try new products, varieties or flavors before anyone else. Otherwise, there's as much yfood as you can carry, for free of course in all our offices but also if you work remotely.
• As a start-up you often have to fight with clichés. But some of them are true. That's why we also offer a fruit basket, your free caffeine kick or the still water.
• Come as you are. Whether in a suit or unicorn onesie. We do not have a dress code.

CONTACT

Katharina BauerSenior Talent Acquisition [email protected]   Equal Opportunity EmployerAt yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.Applications from people with disabilities are explicitly encouraged