Consultant, Digital Marketing

Who Are We?

Taking care of our customers, our communities and each other. That’s the Travelers Promise. By honoring this commitment, we have maintained our reputation as one of the best property casualty insurers in the industry for over 170 years. Join us to discover a culture that is rooted in innovation and thrives on collaboration. Imagine loving what you do and where you do it.

Marketing

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At Travelers, the Digital Marketing lead is responsible for raising relevant awareness with target audiences, deepening engagement with valuable content and increasing preference and demand for Travelers products and services using an appropriate mix of platforms, including social media and email. As a Senior Digital Marketing Consultant, you are responsible for executing marketing campaigns and/or social selling programs to carry out the team's strategies. Senior Digital Marketing Consultants who specialize in paid media and audience development support media planning and optimization across paid search, display and paid social to drive the most effective and efficient campaign performance. Senior Digital Marketing Consultants who specialize in social media execute organic and paid social campaigns, manage content calendars and publishing, and use audience and engagement insights to shape content and targeting. Senior Digital Marketing Consultants who specialize in email marketing support data and list management, segmentation, promotional messaging execution, template setup and adjustment, behavioural rules, and campaign setup and delivery within Salesforce Marketing Cloud. Senior Digital Marketing Consultants who specialize in social selling help execute coaching programs to enable the field sales organization to build and strengthen relationships through LinkedIn and the company's social sharing program. Across all specializations, you will coordinate social and email efforts so the two channels reinforce each other.

What Will You Do?

• Execute digital and content marketing strategies to raise awareness among target audiences, deepen engagement with valuable content, and increase preference and demand for Travelers using digital platforms, including social media and email.
• Develop an understanding of key performance indicators (KPIs) and other performance measurement methods to support optimization strategies and tests, drive efficient results, and enhance engagement, acquisition and/or retention in support of the marketing strategy and business objectives.
• Deploy digital marketing, social media and paid advertising campaigns and/or social selling field activation programs using in-house and vendor-supplied tools, including trafficking, tracking, approvals and testing before launch.
• For paid media and audience, research daily and weekly media performance, including paid social, to recommend media optimization strategies and tests, including content, targeting and channel mix, to drive efficient campaign results in support of the content marketing strategy and business objectives.
• For social media, plan and publish organic and paid social content, research daily and weekly social performance, and recommend strategies and tests around content themes, posting cadence, targeting and platform mix. Share audience and engagement insights with the email team to inform segmentation and messaging.
• For email marketing, research daily and weekly email performance and recommend strategies and specific tests around topic flow and calendar/frequency, targeting/segmentation, personalization and/or Salesforce Marketing Cloud journeys to drive efficient campaign results in support of the overall email marketing strategy. Use social engagement insights to refine audiences and messaging.
• For social selling, support the execution of comprehensive coaching programs, including live training for Field Sales on LinkedIn Sales Navigator and social sharing tools, integration with the Field Marketing team’s Salesforce and Seismic activation efforts, and partnerships with other teams (for example, Communications and Talent Acquisition) on their social media initiatives.
• Leverage marketing technology tools to execute campaigns (for example, Salesforce Marketing Cloud and LiveRamp) while serving as a secondary point of contact for external vendors (agencies, marketing technology vendors and others).
• Participate in departmental projects and initiatives aimed at establishing top-tier digital marketing practices throughout the company.
• Perform other duties as assigned.

What Will Our Ideal Candidate Have?

• For email marketing specialists, prior experience with Salesforce Marketing Cloud.
• For social media specialists, prior experience managing organic and/or paid social campaigns.
• For social selling specialists, prior experience with LinkedIn Sales Navigator.
• Reliable and collaborative approach that works effectively and positively with both internal departments and cross-functional teams.
• Experience reporting on campaign results and working with both analytical and creative teams.
• Experience working with marketing technology and data.
• Verbal and written communication skills.
• Time and project management skills.

What is a Must Have?

• Bachelor’s degree or equivalent experience.
• Digital marketing experience, preferably in the relevant area of specialization.