- Location
- Bulgaria · published · Poland
- Workplace
- Remote
- Type
- Full-time
- Department
- Marketing
- Seniority
- Senior
- Source
- Workable
Description
About Huzzle
At Huzzle, we connect exceptional talent with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries such as SaaS, MarTech, FinTech, and EdTech. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.
Role Type: Full-time
Engagement: Independent Contractor
Job Summary
We're looking for a Senior Media Buyer / Senior Paid Media Specialist with 4–5+ years of hands-on experience managing and scaling high-performing paid advertising campaigns across Meta Ads (Facebook & Instagram) and Google Ads.
This role is ideal for a results-driven performance marketer who understands how to turn advertising budgets into measurable business growth.
You'll take ownership of paid media strategy, campaign execution, optimization, and performance reporting, working with an ambitious team to drive conversions, maximize ROAS, and scale customer acquisition.
We're looking for someone who can do more than manage campaigns — we want someone who knows how to scale them profitably.
Key Responsibilities
- Paid Media Strategy: Develop and execute comprehensive paid advertising strategies across Meta Ads and Google Ads.
- Campaign Management: Build, launch, manage, and optimize campaigns across Facebook, Instagram, Google Search, Display, Performance Max, and YouTube.
- Budget Management: Manage advertising budgets efficiently, allocating spend to maximize ROI and ROAS.
- Performance Optimization: Continuously analyze campaign performance and optimize targeting, bidding, creatives, and conversion rates.
- Scaling Campaigns: Identify opportunities to scale successful campaigns while maintaining profitability.
- Creative Strategy: Collaborate with creative teams to develop compelling ad creatives, messaging, and testing strategies.
- A/B Testing: Run structured experiments across audiences, creatives, landing pages, and campaign structures.
- Tracking & Analytics: Implement and troubleshoot conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel, and Conversion API.
- Reporting: Monitor and report on key performance metrics, including ROAS, CPA, CPL, CTR, CPC, and conversion rates.
- Strategic Insights: Provide actionable recommendations based on campaign data and market trends.