Country Brand Lead (Vaccines)

Role Description
The Country Brand Lead (CBL) is responsible for management of a designed product group to achieve planned sales, profit and other marketing objectives. This includes owning brand strategies, collaborating with cross-functional stakeholders to tailor strategies and tactics for the market, drive product growth, forecast revenues and operating expenses, and achieve revenue and profitability targets. 

Key Responsibilities

• Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross functional needs of Pfizer Vaccines to strengthen Pfizer Vaccines position among HCPs community and public.

• Develops brand plan by tailor regional/global brand strategies to local market needs, and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments

• Leads external interaction with government & academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships to maximize vaccines penetration

• Drive innovation in a highly dynamic and competitive market by challenging the status quo

• Integrate digital solutions and omnichannel approaches to create exceptional customer experience

• Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to achieve brand goal

• Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs

• Lead promotional activity execution through collaboration across functional team and align with Pfizer & local regulations

• Develop new KOLs and engage existing KOLs to sustain strong networking and market development

• Establishes strong working relationships at Local and Regional and across functions
• Lead training for Customer Facing Team on product positioning and strategies

Key Accountabilities/Deliverables

Accountable

• Brand Plan: local commercial strategies derived from proactive customer engagement and competitive insights.
• Tactical Plan: Detailed tactical planning with A&P budgets coupled with flawless execution of tactical planning aligned with timelines and budget
• Work closely with relevant cross functional team to develop and execute brand assess & affordability plan
• Develop Brand Op Plan, Long-range forecasting, LE, influence brand target and brand A&P allocations

• Active prioritization, allocation, and execution of country brand budget; making trade off decisions based on the best ROI for the business
• Monthly commercial performance insights; opportunities and risks assessment in line with market evolution
• Campaign Development:  Adapt regional/global content to specific country needs
• Promotional Meetings:  Speaker identification, drive content and manage compliance review of materials
• Validate brand-specific messages, design training (w/medical, regulatory)
• FF capability building through insights and training (with Sales Managers/ trainers)

Qualifications:

• At least 5-year pharmaceutical experience with at least 3 years in Marketing
• Bachelor’s Degree in Pharmaceutical Science, medical science with MBA desired
• Vaccine or Infectious diseases therapeutic experience preferred

TECHNICAL SKILLS REQUIREMENTS

• Marketing and Strategic Planning Excellence
• Operational Excellence
• Customer Centricity
• Track record of strong marketing execution
• Strong collaboration/negotiation skills (w/ key stakeholders in-country, regionally, and globally)
• Resilient- responds to change with agility and optimism and innovation Effective prioritization among/across brands in a resource-constrained environment
• Good Interpersonal & leadership skills
• Proficiency in English and local language and tech savvy (AI as advantage)

  
Work Location Assignment: Hybrid

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers.

 

 

Marketing and Market Research