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Trade Marketing Manager, eCommerce

Lego

·

Jun 18, 2026

Location
Slough, United Kingdom
Workplace
Hybrid
Type
Full-time
Department
Marketing
Seniority
Manager
Closing date
Jun 28, 2026
Source
Workday

Description

Job Description

We are looking for a hardworking and skilled Trade Marketeer in the UK & Ireland team. Based in our Slough Head Office, to lead and support the delivery of retail marketing strategies and campaigns, in a robust commercial business unit with a wonderful brand. Bring your energy, ability to learn and proactive mindset where you leave no stone un-turned to anticipate change in a fast-paced commercial environment. 

In return, we will challenge and empower you to success and personal development in a function committed to supporting business growth and to put outstanding toys into the hands of happy children. 

***No relocation assistance is offered for this position*** 

 

Core Responsibilities  

  • Local deployment of regionally created BTL Adult and Preschool campaigns ensuring they are fit for purpose and implemented through the line. 

  • Set the strategic trade marketing direction and planning for the eCommerce channel to achieve maximum brand and commercial impact 

  • Act as a mentor to the Assistant Trade Marketing Managers to ensure they have the required toolkits to deliver campaign excellence (to upskill in eCommerce planning, executions, and innovations). 

  • Responsibility for planning and designing the retail media strategy for trade marketing and supporting the team to implement the plans set. 

  • Management of a £2m+ budget, driving effective spend across themes/ customers to achieve key marketing objectives ensuring a strong return on investment. 

  • Evaluation of key BTL campaign executions to ensure a continuous improvement approach that has a strong commercial impact. 

 

Play your part in our team succeeding! 

The team’s purpose is to drive sales performance through the best possible brand experience in retail, engaging and inspiring our shoppers and consumers. To do this the role will be about pulling ‘through the line’ brand and themed campaigns, crafting impactful, engaging and conversion driving retail executions. 

 

Do you have what it takes? 

  • Direct commercial experience in a trade marketing role (preferably for a high impact consumer goods company) delivering into major UK retailers. 

  • A thorough understanding of the eCommerce retail landscape and the strategic impact of all trade marketing activities. 

  • Extensive experience planning and implementing trade marketing campaigns (both offline and online) for third-party retailers.  

  • Ability to lead, drive and deliver on multiple campaigns and activities at the same time 

  • A proactive approach and proven track record to adapt to an evolving and dynamic environment. 

  • Detailed analytical and budget responsibility experience. 

  • Proficiency in English both written and spoken. 

  • A collaborative approach with an ability to work with a wide range of partners & agencies 

  • Thrives and contributes best to a team setting 

  • Our hybrid working model is 3 days in the office, 2 days from home 

 

Join the global LEGO® team 

What’s in it for you? Here are some of what to expect: 

  • Family Care Leave – We offer enhanced paid leave options for those important times. 

  • Insurances  All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 

  • Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based 

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount. 

  • Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme. 

  • Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you. 

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive environment of play where everyone feels safe, valued, and they belong. 

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity. 

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 

Thank you for sharing our global commitment to Children’s Rights. 

Build your career brick by brick at the LEGO Group. 

 

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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