- Location
- Praha | Bucharova 2657/12, Czechia
- Type
- Full-time
- Department
- Marketing
- Source
- Workday
Description
Position definition:
Business and management support with the creation of leads, online and offline advertising materials (leaflets, brochures, websites and another type of advertising). Brand and corporate identity care, event management.
- Implementation of Marketing strategy
- implementation and layout of campaigns, such as leaflets and other promotional materials, including organization of events, gifts
- Communication with business partners for off-line marketing, such as graphics and printing agencies
- Coordination, organization and monitoring of marketing content, contribution to marketing content creation
- Analysis of sales funnel (business leads and conversion rates)
- Market research incl. questionnaires, competitors monitoring
- Implementation of Marketing strategy, implementation and layout of campaigns, such as mailing, advertising in AIS
- Implementation and production processing for on-line, e.g. websites
- Planning and managing of digital activities such as paid social media
- Creation and management of digital newsletters and email campaigns
- Contribution to marketing content creation
- Analysis of digital campaigns and reporting of results
Additional deliveries based on higher marketing department capacities
- Increased leads generation from off-line activities together with tuned on-line leads generation
- Migration G2 to G3 larger support. Possible reduction of churn from the ending G2 systems.
- CGM brands strengthening on the local market.
- Increased marketing capacity for international cooperation and the local marketing team stability.
- Possible larger overlap of marketing services for CGM SK and IX CZ.
