BANAMEX - Scrum Master

The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities. Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.

Responsibilities:

• Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
• Create content and provide oversight of the content calendar for those topics and editing of content.
• Support relevant paid/owned/earned content amplification opportunities and content distribution
• Ensure compliance with business, legal and compliance review of content and imagery
• Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
• Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
• Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
• Collaborate to build a media plan with agency partners to strategically distribute content to target audiences
• Support consumer strategy and pilots, as assigned, working to partner and share learnings with global teams
• Utilize paid channels including social media and syndication partners that effectively align with content topics
• Understand and support quarterly paid media budget and manage marketing programs to determine best marketing channels for content
• Build targeted audience profiles and segments, as assigned, that strategically align with Citi produced content
• Manage retargeting strategy to reach existing Citi customers
• Demonstrate return on investment of content and provide leadership with data that supports need for ongoing content investment
• Partner with vendors to produce content that aligns with Citi goals and deliver content to targeted audience
• Work cross-functionally to develop partnership agreements in accordance with requirements of internal stakeholders
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 2-5 years of experience in content marketing, content writing/editing, and/or related experiences and internships

Education:

• Bachelors/University degree or equivalent experience

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

El Scrum Master es responsable de facilitar los procesos de trabajo del equipo, promoviendo la aplicación de marcos de trabajo ágiles para optimizar la entrega de proyectos. Su enfoque está en eliminar impedimentos para el equipo, fomentar la colaboración y transparencia, asegurar la mejora continua del equipo y gestionar la comunicación con las partes interesadas para asegurar el correcto funcionamiento del proceso y la entrega de valor.

Responsabilidades

• Facilitar y asegurar que el equipo lleve a cabo los eventos de Scrum (daily, sprint planning, review y retrospectivas) de manera efectiva.
• Asegurar la correcta aplicación de principios y prácticas Scrum.
• Promover la comunicación y colaboración entre los distintos roles del equipo.
• Identificar y eliminar impedimentos que dificulten el progreso de los entregables del equipo, permitiéndoles concentrarse en su trabajo.
• Apoyar en la planeación de sprints y priorización de tareas junto con el Project Manager.
• Fomentar un ambiente de trabajo colaborativo, proactivo y orientado a resultados.
• Impulsar al equipo a encontrar y aplicar nuevas formas de mejorar su productividad y la calidad de las entregas.
• Colaborar con el Project Manager para mantener y refinar el backlog, asegurando que sea claro y esté bien priorizado.

Formación Académica | Conocimientos Técnicos | Experiencia Laboral

• Licenciatura en Administración, Ingeniería o afín.
• Dominio de Scrum y marcos agiles de trabajo.
• Scrum Foundation Certification o Certified ScrumMaster (indispensable) y Professional Scrum Master (deseable)
• Conocimiento general de procesos digitales (sitios web, diseño, desarrollo, contenido).
• Buen manejo de Jira, como usuario administrador.

Experiencia Laboral & Habilidades de Liderazgo

• Mínimo 1 año de experiencia como Scrum Master
• Gestión de proyectos o facilitación de equipos bajo marcos agiles de trabajo.
• Deseable experiencia previa en proyectos digitales.
• Familiaridad con el desarrollo de sitios web.
• Identificar y eliminar impedimentos para mejorar el rendimiento del equipo y el flujo del proyecto.
• Excelente toma de decisiones.
• Buenas habilidades de comunicación, liderazgo, resolución de conflictos y empoderación de equipos.

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## Job Family Group:

Marketing

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## Job Family:

Digital & Social Media Marketing

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## Time Type:

Full time

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## Most Relevant Skills

Please see the requirements listed above.

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## Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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