Quaker Trade Marketing Manager

Overview

Build strong year plan to deliver the annual quaker sales volume target.

• To manage end-to-end Marketing for Quaker Brand Portfolio in Indonesia by executing winning brand activation programs working closely with the Commercial and Marketing Lead.
• To translate Quaker brand strategies into well-defined Channel & Category programs & activities to support the achievement of volume growth and share ambition & bring to life PepsiCo’s in-store picture of success per channel, per product category

 

 

Responsibilities

Grow Volume and Distribution

• Build strong year plan to deliver the annual sales volume target of Quaker which include trade activities related and distribution drive initiatives.
• Facilitate building of Joint Business Plans (JBP) and Annual Operating Plans (AOP) and align with internal team to ensure flawless planning and execution.
• Assume overall responsibilities for Quaker
• Be fully engaged from the initial stage of deal for local customer pitch (preparing for bidding proposals and participating in bidding together with Quaker Commercial Head
• Keep building up strong relationship by wiring with the key customers during the whole contract period to extend the contract.
• Improve Quaker brand visibilities in key customers working together with Head of Trade Marketing

 

Monitor Trade Promotion Executing Plans

• Led the process of developing a Promotional Calendar which drives profit accretive incremental growth for Quaker Portfolio by utilizing local agencies and partners. Ensure the execution of the calendar on time & In-Full.
• Conduct pre & post-execution evaluation of promotions, recommend correction action to Sales manager, and communicate the final result to the field for improvement actions
• Comply with PEP control processes for Trade Spends
• Collect and provide the promotion results (sales results and feedback) to CDT to improve future plans
• Shopper Marketing: Develop shopper activities to increase baseline sales over previous years. Manage the development of merchandising strategy/direction, including permanent POSM (point-of-sales material) display recommendations, and planogram solutions in line with POP Vision & Objectives and brand vision & objectives working closely of Head of TM & Head of Marketing/CDT

Tracking Sales Promotion results with Distributor

• Review sales progress vs objective in monthly internal team meetings of the assigned channel by collecting sales data once a month.
• Collect/share customer/distributor feedback and market intelligence in MU weekly/monthly meetings and propose necessary actions to take.
• Provide the reports/data requested by the region or leaders.
• Leverage, activate and align business objectives with Quaker Commercial Lead to achieve the goal.

 

 

 

Qualifications

University degree, Marketing/Business degree is a preference

7 - 9 years relevant work experience in an FMCG environment

Knowledge of Marketing Fundamentals is a must (Knowledge of channel/ category/ shopper markeeting)

Analytical Skills - Can work comfortably with numbers and developing assumptions based on findings and ability to work with ambiguity

Project Management - Can develop and manage overall project plans (identifying & monitoring resources: budget and people) ensuring seamless implementation

Communication Skills - Can present data/insights in clear, concise and impactful way (crafting of presentation decks and articulating research findings)