Senior Marketing Manager, Immunizations Marketing

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Position Summary

At CVS Health, we are committed to helping people on their path to better health. We are seeking a strategic, consumer-centered, and results-oriented Senior Marketing Manager, Immunizations Marketing to lead the development and execution of integrated marketing strategies across CVS Pharmacy's immunization portfolio.

 

This role is responsible for driving awareness, consideration, appointment conversion, and ongoing consumer engagement across a broad portfolio of immunization offerings, including seasonal, routine, adult, and emerging vaccination opportunities. The Senior Marketing Manager will leverage consumer insights, performance data, competitive intelligence, and market trends to identify growth opportunities, shape go-to-market strategies, and optimize business outcomes.

 

The ideal candidate combines strategic thinking with operational excellence and thrives in a highly matrixed environment. This individual will partner closely with Digital, CRM, Media, Creative, Analytics, Operations, Clinical, Product, and Finance teams to deliver integrated marketing programs that drive immunization growth, improve consumer adoption, and strengthen CVS Pharmacy's leadership position in preventive health.

This role follows a hybrid work model and requires employees to work onsite in Woonsocket, RI, two days per week (Tuesdays and Wednesdays)

 

Responsibilities

 

Marketing Strategy & Planning

• Lead development of consumer-centric, integrated marketing strategies CVS Pharmacy's immunization portfolio that increase awareness, consideration, appointment conversion, and repeat vaccination behavior.
• Identify growth opportunities across seasonal, routine, and emerging immunization categories to drive consumer acquisition, retention, and lifetime value.
• Leverage consumer insights, market research, competitive intelligence, and performance analytics to inform business decisions and marketing investments.

 

Campaign Leadership & Execution

• Lead end-to-end development and execution of integrated marketing campaigns supporting the immunization portfolio across paid, owned, earned, and in-store channels.
• Partner with cross-functional stakeholders to bring new immunization offerings, services, and consumer initiatives to market.
• Develop differentiated marketing approaches for various immunization audiences and consumer segments throughout the year.

 

Performance Optimization & Analytics

• Leverage marketing performance data, consumer research, and business results to evaluate campaign effectiveness and recommend optimizations.
• Monitor and analyze key performance metrics across email, web, mobile, app, media, and appointment conversion channels.
• Develop executive-ready presentations, reporting, dashboards, and business updates that translate complex data into actionable insights.
• Champion a test-and-learn culture through experimentation, A/B testing, and continuous optimization.

 

Cross-Functional Leadership

• Serve as a primary marketing lead across multiple cross-functional workstreams and initiatives.
• Influence partners across Media, CRM, Analytics, Creative, Product, Clinical, Legal, Operations, and Finance to align priorities and drive successful outcomes.
• Build trusted relationships with senior stakeholders and effectively navigate competing priorities within a highly matrixed organization.
• Lead agency partners by providing strategic direction, reviewing work, and ensuring alignment with brand and business objectives.

 

Required Qualifications

• 7+ years of marketing experience in strategic marketing, integrated marketing, growth marketing, healthcare marketing, retail marketing, or related fields.
• 5+ years of experience developing and executing multi-channel consumer marketing campaigns.
• Experience leading large-scale integrated marketing initiatives with measurable business outcomes.
• Strong experience working with performance measurement, marketing analytics, consumer insights, and market research.
• Experience leveraging Adobe Analytics, Tableau or similar reporting platforms.
• Experience developing executive-level presentations and communicating strategic recommendations to senior leadership.
• Demonstrated success influencing cross-functional teams within highly matrixed organizations.
• Experience managing agency relationships and creative development processes.

 

Preferred Qualifications

• Healthcare, pharmacy, immunization, consumer wellness, retail healthcare, or healthcare services marketing experience.
• Strong understanding of customer journey planning, segmentation, personalization, and lifecycle marketing.

 

Education

• Bachelor's degree or equivalent experience.

Pay Range

The typical pay range for this role is:

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.  This position also includes an award target in the company’s equity award program. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 10/17/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.