- Location
- Bengaluru, Karnataka
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 13+ years
- Source
- RecruiterFlow
Description
About the Role
Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at Recruiterflow.
We're scaling our community and influencer marketing capabilities, and you'll play a central role in shaping how Recruiterflow connects with the people who influence our industry.
You'll bring together credible voices, interesting ideas, and relevant content to build relationships that extend beyond individual campaigns. From influencer collaborations and social conversations to practitioner communities and customer advocacy, you'll help build a brand that people genuinely want to engage with and recommend.
This is a hands-on role with the freedom to experiment, build programs from scratch, and turn content, conversations, and relationships into meaningful business impact.
Location: HSR Layout, Bengaluru
What You'll Do
-
Identify and build relationships with the people shaping conversations in recruitment, including founders, industry experts, coaches, consultants, creators, and community leaders.
-
Own influencer collaborations end to end, from identifying the right voices and developing ideas to briefing, content creation, distribution, and performance measurement.
-
Build programs that turn one-off collaborations into lasting relationships through expert content, interviews, thought leadership, product advocacy, and shared initiatives.
-
Grow Recruiterflow's presence across social platforms and professional communities through engaging content, relevant conversations, and authentic participation.
-
Bring recruiting professionals and customers together through community initiatives that encourage knowledge sharing, peer learning, and ongoing engagement.
-
Work with Product, Product Marketing, Content, and Customer Success to bring industry experts and customer voices into product conversations, campaigns, and educational content.
-
Stay close to industry conversations, emerging creators, competitor activity, and community sentiment. Turn what you learn into ideas for Marketing and Product.
-
Find creative ways to extend the impact of influencer and community content across organic social, campaigns, events, and other relevant channels.
-
Track performance across audience engagement, brand visibility, advocacy, referrals, and business opportunities. Use these insights to improve programs and guide future investments.
Great If You've Achieved This
-
Built or grown a brand's presence through influencer marketing, social content, or community-led initiatives.
-
Developed successful collaborations with creators, industry experts, or thought leaders, from initial outreach through execution and results.
-
Created content and conversations that attracted the right audience, encouraged participation, and generated organic visibility.
-
Built or nurtured professional communities, ambassador networks, or advocacy programs.
-
Demonstrated how influencer, social, or community programs contributed to brand growth, qualified engagement, referrals, or business opportunities.
-
Combined creative thinking with hands-on execution, strong relationship management, and a data-driven approach to improving results.
What You Will Achieve in 90 Days
-
Develop a strong understanding of Recruiterflow, our customers, and the voices, platforms, and communities influencing the recruitment industry.
-
Identify priority influencers, creators, and communities, and build an engagement strategy around the audiences we want to reach.
-
Establish initial industry relationships and launch the influencer collaborations and community initiatives.
-
Build a clear plan for strengthening Recruiterflow's organic presence, industry engagement, and advocacy.
What You Will Achieve in 180 Days
-
Establish a network of credible industry voices and advocates who regularly collaborate with and contribute to Recruiterflow's presence in the market.
-
Build a repeatable influencer and community program that generates valuable content, relevant conversations, and sustained engagement.
-
Strengthen Recruiterflow's organic reach and recognition among recruitment business owners and decision-makers.
-
Demonstrate measurable impact through relevant audience growth, engagement, brand mentions, advocacy, referrals, and community-influenced opportunities.