Paid Social Director

Company Description

 

 

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

 

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Job Description

We are hiring a Paid Social Account Director to join Zenith International, where performance meets creativity at scale. This is a pivotal role shaping how a global fashion brand connects with audiences through smart, insight-led social strategy. You’ll work at the intersection of brand and performance, helping H&M unlock growth through bold thinking and measurable impact. If you enjoy leading teams, influencing clients, and turning complexity into clear direction, this role will provide both opportunity and visibility.

Responsibilities

What you'll be doing:

• Shape and deliver paid social strategy for H&M, ensuring activity drives both brand impact and commercial outcomes
• Partner closely with senior stakeholders to influence decisions and grow the account strategically
• Lead response-to-brief development, translating data into clear, compelling media plans
• Guide and support Account Managers on campaign performance, optimisation, and reporting
• Build strong, collaborative relationships with clients, media partners, and internal specialists
• Champion testing, learning frameworks, and measurement approaches to demonstrate effectiveness
• Create a high-performing team culture, coaching and developing talent across the function

Qualifications

Skills we're looking for:

• Proven experience leading Paid Social activity at Account Director level (or equivalent experience)
• Strong understanding of both brand and performance campaigns across key social platforms
• Experience managing and developing teams, creating an environment where people can grow
• Confident working with senior stakeholders, able to communicate clearly and influence direction
• Strategic mindset with the ability to connect media plans to broader business objectives
• Strong grasp of measurement and attribution, including the strengths and limitations of different approaches
• Collaborative, proactive approach with a focus on delivering solutions and continuous improvement

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Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

 

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

 

Publicis Groupe works primarily from the office or our clients' office four days per week.

 

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic. 

 

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

 

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.