VP, Sales Market Lead (Business Banking) - West Orange & Springfield

Overview

The Sales Market Lead is responsible for driving business growth by cultivating and closing new small business and commercial relationships with annual revenues up to $5 million.

 

The focus of this role is on new business development requiring consistent prospecting through activities such as client outreach, networking, community engagement, and outbound calling to generate new opportunities and expand the client base.

 

Assigned to a defined market that includes retail branches, the Sales Market Lead serves as a valued partner to branch teams, acting as a subject matter expert in relationship retention and growth.

 

Through regular in-branch engagement, the Sales Market Lead coaches and supports branch staff on relationship-building strategies, identifying client growth and referral opportunities, and conducing effective client conversations that drive retention and growth.

 

This role plays a critical part in ensuring strong client relationships, driving portfolio growth, delivering exceptional client experiences, and maintaining compliance with all regulatory requirements.

Responsibilities

• Develop commercial business, primarily in a designated market, by prospecting and originating new small business and commercial relationships with clients generating $5 million or less in annual revenue.
• Concentrate business development efforts on clients’ financial needs, identifying clients with additional profit potential, and developing action plans to expand these relationships.
• Conduct outside business development activities such as calls, appointments, networking, and community involvement, to build a strong new business pipeline and increase market presence.
• Partner with other lines of business to deliver coordinated relationship coverage, refer opportunities, and support achievement of the Bank’s overall goals.
• Maintain a strong presence within the local community through active involvement and leadership roles in professional organizations and community events to drive business development and brand awareness.
• Conduct regular coaching and train-the-trainer sessions with Client Relationship Managers.
• Coach assigned branch staff on client retention and growth techniques, including proactive relationship reviews, effective needs-based conversations, qualified referrals, and client outreach strategies.
• Serve, through influence and example, as a Bank leader and subject matter expert in business development and client growth.

The above reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.

Qualifications

• High school diploma or equivalent required; bachelor’s degree preferred.
• Minimum of 6 years of banking and/or financial services experience required.
• Minimum of 2 years of prior business development experience preferred.
• Ability to prospect and close new business client relationships.
• Ability to build and expand external business networks and centers of influence (“COIs”).
• Knowledge of the Bank’s products and services required.
• Ability to identify client needs and cross-sell bank products and services.
• Knowledge of Treasury Management products and services preferred or willingness to learn.
• Proficiency in Microsoft Office required. Proficiency in core banking systems such as Fiserv preferred.
• Excellent written, verbal and presentation skills.
• Excellent client service skills, both internal and external, and with strong follow-through.
• Demonstrated ability to achieve or exceed sales, growth, and referral targets.
• Ability to maintain a positive, professional, solution-oriented demeanor in all situations.
• Ability to work successfully as an individual contributor and as a part of a team in a fast-paced, continually evolving environment.
• Demonstrated ability to adapt to change and support change management initiatives.

WORKING CONDITIONS:

This position is a full-time role with an expectation that the role will spend the majority of his or her time outside the branch actively developing and generating business.

 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Regular attendance and punctuality are essential functions of every job. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform essential functions.

 

Perform routine and typical tasks of an office such as typing, taking notes, reading/reviewing, computer work, filing, copying, answering phones, etc. that may require employees to view, stand, stoop, kneel, or crouch and lift. The employee must occasionally lift and/or move up to 30 pounds.

 

Position requires flexibility and willingness to travel to other locations/ branches, generally during normal business hours but may include evenings and Saturdays based on business development needs.

 

The successful candidate will be required to prove on the first day of work that they are legally authorized to work in the U.S. The Bank will not sponsor a candidate for a visa or for work authorization.

 

Compensation: $100,000 to $140,000 annually. Actual compensation may vary depending on location, experience, and other factors.