- Location
- Ho Chi Minh, VN
- Type
- Full-time
- Department
- Marketing
- Seniority
- Manager
- Experience
- 2+ years
- Education
- Bachelor
- Closing date
- Today
- Source
- iCIMS
Description
Overview
The Assistant Brand Manager is responsible for supporting the development and execution of brand strategies to drive sustainable growth in the Cambodia market. This role works closely with cross-functional teams, distributors, and external agencies to execute marketing initiatives, product launches, and consumer activation programs. The incumbent will monitor market performance, analyze consumer and competitor insights, and ensure effective execution of brand plans to strengthen brand equity and achieve business objectives.
Responsibilities
1. Brand Portfolio & Planning- Build and develop annual brand plans and marketing strategies.- Support the execution of brand initiatives aligned with business objectives.2. Campaign Development & Execution- Coordinate with creative and media agencies to develop advertising materials (TV, digital, POSM, etc.).- Manage timelines and ensure campaigns are delivered on schedule and within budget.3. Consumer & Market Insights- Analyze consumer behavior, market trends, and competitor activities.- Utilize insights to refine brand strategies and identify growth opportunities.4. Budget Management- Monitor marketing spend and ensure efficient use of budget.- Track and report on campaign ROI and performance metrics.5. Cross-functional Collaboration- Work closely with Sales, Channel Category Development, R&D, and Finance teams to ensure alignment and smooth execution of brand plans.- Support product launches, promotions, and in-store activities.6. Fan Page Management- Manage the Lay’s fan page and coordinate with agencies to develop always-on content that drives brand awareness and supports sales programs.- Collaborate with agencies and internal stakeholders to ensure all posts are delivered on time and aligned with brand guidelines.6. Performance Tracking- Monitor brand health indicators such as market share, brand awareness, and consumer perception.- Prepare regular performance reports and recommend actions for improvement.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field.- 2-4 years of experience in Brand Marketing within the FMCG industry.- Strong analytical skills with the ability to translate market and consumer insights into actionable business recommendations.- Experience in managing marketing campaigns, new product launches, and cross-functional projects is preferred.- Excellent project management, communication, and stakeholder management skills.- Proactive, results-oriented, and able to work effectively in a fast-paced environment.- Strong proficiency in Microsoft Excel and PowerPoint.- Fluent in English, both written and spoken.- Experience working with distributors or across Southeast Asian markets, particularly Cambodia, is an advantage.
