Associate, Investor Marketing

Position Information

Hiring Manager:

Senior Director, Investor Marketing

Department:

Marketing

Department Overview

The Marketing Department is responsible for planning and executing programs to grow revenue, increase market share and enhance the Firm’s brand. The department focuses on strategic marketing initiatives across key stakeholder groups and leverages a wide range of engagement tactics to build recognition of Golub Capital as the premier firm in its markets. Key stakeholder groups include private equity sponsors, investors, financing partners and employees.

Centralized departmental functions include marketing content and strategy, communications and PR, advertising, event management, digital marketing and creative services. The Marketing Department collaborates closely with Firm leadership, the Investor Partners Group, Human Resources and the Sponsor Finance Team to develop strategic marketing plans in line with business objectives.

Position Responsibilities

The Associate will collaborate closely with their colleagues within Marketing, Investor Partners Group (“IPG”) and other departments across the Firm to develop and execute integrated marketing programs; ensuring programs are aligned to business objectives, enhance the Firm’s brand and are delivered in seamless manner. This individual will be responsible for developing a deep understanding of Golub Capital, our products and solutions and strategic priorities. 

Investor Marketing campaign strategies include annual general meetings, conferences and sponsorships, digital and multimedia campaigns, email marketing, in-person and virtual events, gifting programs, the creation and distribution of marketing collateral, speaking engagements, through leadership and educations campaigns, webcasts and quarterly calls.

Responsibilities include, but are not limited to:  

• Supporting large-scale channel marketing programs through partnership with IPG, Product Specialists, Events and Shared Services Teams.  These events may include advertising, web, social media, industry conferences, thought leadership and major sales programs to build awareness  
• Supporting the development and execution of marketing plans and assisting in communication with internal stakeholders 
• Developing strong relationships to effectively collaborate with Marketing partners and across the business to achieve Gold Standard results 
• Partnering with the Digital Team to execute email campaigns for various audiences via Eloqua and effectively manage workflow for content creation, list generation and email distribution 
• Maintaining and updating channel-specific website content and providing proactive reviews and updates of collateral and webpages
• Project managing and preparing content and marketing materials for conferences and events in partnership with various internal stakeholder groups 
• Supporting investor-facing virtual events including quarterly webcasts and webinars  
• Tracking, analyzing and reporting on effectiveness of marketing programs to help measure success and inform future campaigns
• Organizing meetings, preparing agendas, communicating post-meeting action items and driving follow through on key action items to ensure successful project execution
• Contributing to creating an environment where diversity of thought and experience is welcomed and encouraged 
• Supporting the Head of Marketing and the Investor Marketing Team on various marketing projects and functional team operations 

Candidate Requirements

Qualifications & Experience:

• Bachelor’s degree or equivalent education required
• 3+ years of experience in a similar financial services marketing role 
• Knowledge of alternative investment sales processes and products is preferred
• Strong project management and organizational skills with ability to prioritize and be accountable for multiple projects and deadlines in a fast-paced environment 
• Experience with brand amplification and digital marketing platforms 
• Excellent written and verbal communication skills 
• Demonstrated ability to deliver traditional and digital marketing solutions working as part of a team in collaboration with multiple business stakeholders  
• Proficiency in MS Office (including Word, Excel and PowerPoint); familiarity with Microsoft Dynamics, Microsoft SharePoint and CMS systems (e.g., Seismic) is a plus 
• Strong relationship building skills based on trust and strong work product  
• Strong analytical and problem-solving skills  
• Meticulous attention to detail and “can do” and proactive attitude with a passion for delivering high-quality work  
• Demonstrated ability to effectively leverage AI tools in day-to-day work, with strong critical thinking to assess accuracy, limitations and appropriate use of AI generated outputs
• Enthusiastic about working in office and creating a Gold Standard hybrid work culture

Critical Competencies for Success

Our Gold Standards define key behaviors and competencies across 4 dimensions:  Leadership, Achieving Results, Personal Effectiveness and Thinking Critically. These behaviors and competencies drive our ability to win together. 

• Leadership:  Role models in this area consistently focus on the right goals and priorities and continually develop themselves and others. Always team players, they influence and engage with others to contribute to a supportive and inclusive culture where all feel welcome.

• Achieving Results:  Role models in this area are high achievers who develop careful plans and deliver consistently and effectively. They hold themselves and others accountable for delivering high quality results, and they remove barriers to ensure others can contribute and grow.

• Personal Effectiveness:  Role models in this area build strong relationships, treat others with respect and communicate effectively. They are driven to exceed expectations and are adaptable to changing circumstances.

• Thinking Critically:  Role models in this area understand our business, rely on analytical reasoning and seek diverse perspectives to solve problems. They are forward thinking, anticipating issues and addressing them in advance.

The department-specific competencies define the knowledge, skills and abilities that are needed to successfully perform the functional or technical work of this role.

• Marketing Strategy:  Develops integrated marketing campaigns targeted at private equity firms and investors. Evaluates outcomes based on business outcomes and applies learnings.

• Storytelling:  Combines a strong understanding of competitors and clients to differentiate our capabilities and remain top of mind.

• Project Management:  Leads complex project plans, drives progress and tracks timelines. Identifies the resources and materials needed for success.

• Analytics:  Identifies relevant Key Performance Indicators (KPIs) and interprets data to evaluate marketing programs and inform strategy and business decisions.

Compensation and Benefits

For New York Only: It is expected that the base salary range for this position will be $100,000 to $120,000. Actual salaries may vary based on factors such as skills, experiences and qualifications for the role. The total compensation package for this position may also include other elements and discretionary awards in addition to a full range of medical, financial and / or other benefits (including 401(k) eligibility and various paid time off benefits such as vacation, sick time and parental leave) dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, the employee will be in an ‘at-will position’ and the Firm reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time including for reasons related to individual performance, Firm or individual department / team performance and market factors.

Golub Capital is an Equal Opportunity Employer.

Due to the highly regulated nature of Golub Capital’s business and because of the sensitivity of the information that all personnel have access to, Golub Capital performs extensive and thorough pre-hire screens to ensure that its personnel act with expected levels of integrity, professionalism and personal responsibility.

Please review Golub Capital’s US Job Applicant privacy notice and, for California residents, the California Applicant privacy notice for information on how your personal data is collected, processed and stored.