Senior Manager of Marketing & Event Operations

Description

Position Overview: The Senior Manager of Marketing & Event Operations is responsible for the strategic planning, coordination, and execution of Meals On Wheels of Tarrant County’s major fundraising events, donor cultivation events, community engagement activities, and select organizational marketing initiatives.

This position serves as the organization’s lead event operations professional and is responsible for ensuring events are strategically designed, professionally executed, financially successful, and aligned with the organization’s mission, brand, fundraising goals, and community engagement strategy. This position operates in close strategic partnership with the VP of Development & Marketing and manages all operational aspects of assigned events, including event strategy, timelines, budgets, vendors, venues, logistics, production, sponsorship fulfillment, committees, collateral development, and post-event evaluation. 

The position also develops marketing plans and strategies related to assigned events and initiatives in collaboration with the broader Development & Marketing team. The Senior Manager may help determine messaging, audiences, promotional needs, timelines, and creative direction; however, this is not a social media management role. Routine social media posting, channel management, email deployment, website updates, and ongoing marketing execution are handled by other staff or external partners.

Paid As: Salary, Exempt Full-Time Employee

Salary: $60,000-$70,000

Hours of Operation: 8:00 AM – 4:30 PM Monday – Thursday, 8:00 AM – 3:30 PM Friday

Reports To: VP of Development & Marketing

AGENCY EXPECTATION OF EMPLOYEE

- Maintain confidentiality of client, donor, volunteer, staff and board information

- Support the mission, vision and goals of Meals On Wheels, Inc. of Tarrant County

- Assist with meal delivery when volunteer callouts make it necessary for staff to deliver

- Represent Meals On Wheels in a professional manner at all times

- Required to pass criminal background check and have a free and clear MVR

- Contribute to other projects when necessary

ESSENTIAL JOB RESPONSIBILITIES

Event Strategy, Planning & Execution

· Lead the planning and execution of Meals On Wheels of Tarrant County’s major fundraising and engagement events.

Financial Management

· Develop comprehensive revenue and expense budgets for assigned fundraising events and initiatives in collaboration with the Vice President of Development & Marketing. Track commitments, contracts, invoices, expenses, sponsorship revenue, and other financial activity associated with events. 

· Regularly evaluate financial performance against budget and identify opportunities to increase revenue or reduce unnecessary expenses. Provide timely budget updates, projections, and recommendations to the Vice President of Development & Marketing.

Vendor & Event Committee Management

· Identify, evaluate, and manage relationships with event vendors, venues, contractors, printers, designers, production companies, and other external service providers.

· Solicit proposals and competitive bids when appropriate and evaluate vendors based on quality, cost, reliability, organizational needs, and overall value.

· Coordinate contract development and approval with appropriate organizational leadership.

· Provide leadership and operational support to volunteer event committees associated with assigned fundraising and community events.

· Work with the Vice President of Development & Marketing and committee leadership to establish clear committee roles, expectations, goals, and timelines.

· Maintain regular communication with committee members and proactively follow up on assignments, sponsorship outreach, auction procurement, ticket sales, attendance goals, and other committee responsibilities.

Marketing Strategy & Event Promotion

· Develop marketing strategies and promotional plans for assigned events in collaboration with the Development & Marketing team.

· Identify key audiences, messaging priorities, promotional timelines, collateral needs, advertising opportunities, and creative requirements.

· Provide strategic direction and content for social media and event marketing campaigns.

· Coordinate with the staff member or external partner responsible for marketing execution to ensure event promotions are completed according to established timelines.

· Review event-related marketing materials for accuracy, brand consistency, sponsor recognition, and strategic alignment.

Community Engagement & Brand-Building Events

· Coordinate Meals On Wheels participation in community-facing opportunities that strengthen awareness and visibility of the organization.

· Evaluate opportunities based on audience, mission alignment, visibility, staffing requirements, cost, and potential organizational benefit.

· Coordinate logistics, materials, volunteers, staff participation, displays, signage, and related operational needs.

Requirements

QUALIFICATIONS 

- Associate or Bachelor’s Degree in related field

- Previous experience and success with event planning

- Understanding of marketing campaign development and execution

- Social media content creation and digital engagement

- Graphic Design and Creative Coordination experience personally and/or through vendors

- Familiarity with donor databases such as Raiser’s Edge or Salesforce preferred

REQUIREMENTS

- Proficiency in Microsoft Word, Access, Excel and Outlook

- Minimum 5 years of experience in marketing, fundraising, and event planning

EXPERIENCE

- Relevant event planning and marketing experience or knowledge and skills desired

- Non-profit experience is preferred

- Project Management execution and software experience preferred