Digital Strategy & Creator Intern - Summer 2027

As a Digital Creator & Strategy Intern, you'll bridge the gap between authentic content creation and business strategy at Rocket. You're a creator first—someone with an existing audience and a point of view on your channel of choice—and you're ready to level up by learning how brands, deals, and business strategy actually work. This summer internship pairs your creative instincts with hands-on exposure to influencer partnerships, content strategy, contract negotiation, and how social signals drive real commercial outcomes. You'll create content about your experience at Rocket while gaining the business acumen that transforms creators into industry leaders. This is your opportunity to build a personal brand that's backed by strategic thinking and real business insight.

About the Role

• Develop and execute original content for Rocket's social channels while documenting your internship journey across your own creator platforms
• Analyze your own content performance metrics and learn to connect audience behavior to business outcomes and strategy decisions
• Collaborate with the digital brand team to understand influencer partnership structures, contract negotiation, and how creator relationships are built on creative vision rather than transactional placements
• Study platform-specific strategy across TikTok, YouTube, Substack and other channels, including algorithm dynamics, audience psychology, and why certain channels align with specific content narratives
• Support social listening and trend detection efforts by identifying emerging signals and cultural moments relevant to Rocket's brand and audience
• Learn how to translate business strategy and brand positioning into your own authentic voice and content perspective
• Participate in strategy sessions to understand how social media integrates with full-funnel marketing, customer acquisition, and long-term brand building

About You
Minimum Qualifications

• Active creator presence on at least one major platform (TikTok, YouTube, Instagram, Substack, LinkedIn, or similar) with demonstrated audience engagement
• Strong understanding of content metrics, audience demographics, and what drives performance on chosen channel(s)
• Excellent written and verbal communication skills with a distinctive personal voice
• Ability to produce high-quality content from ideation through final execution
• Demonstrated curiosity about how business strategy, brand positioning, and content creation intersect

Preferred Qualifications

• Experience across multiple platforms with a thoughtful point of view on why you chose each channel
• Familiarity with influencer marketing, creator partnerships, or brand collaborations
• Basic knowledge of content analytics tools or social media management platforms
• Interest in fintech, technology, or financial services industries
• Portfolio or case study showing how you've evolved your content strategy or grown your audience intentionally

What you’ll get 

Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks. 

About us 

Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals. 

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time.  Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law.  The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws.  Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at [email protected].