Director of Marketing & Communications

DIRECTOR OF MARKETING AND COMMUNICATIONS
Luxury Hotel • Palm Beach • USD $110,000 + Up to 30% Bonus

 

ABOUT THE ROLE
We are searching for a Director of Marketing and Communications for a luxury hotel in Palm Beach. Sitting on the Executive Committee and reporting to the Managing Director, this is the strategic architect and guardian of the hotel's brand, market positioning, and guest engagement. The role develops and delivers integrated marketing, communications, PR, digital, social media, partnerships, and guest acquisition initiatives, with a particular focus on community building so the hotel becomes a centre of local culture and engages its loyal clientele residing in the destination.

 

• Develop and implement the annual marketing, communications, digital, PR, social media, CRM, and partnership strategy
• Serve as brand guardian, ensuring all creative, written, digital, and guest-facing communications reflect the hotel's standards and tone of voice
• Lead storytelling initiatives across accommodations, food and beverage, wellness, cultural programming, private events, and local experiences
• Partner with Sales and Revenue Management on demand-generation campaigns, packages, and offers that support occupancy, rate, RevPAR, and ancillary revenue
• Oversee media relations, press visits, influencer collaborations, reputation management, awards submissions, and destination partnerships
• Manage the hotel's digital presence, including website content, search, email, social media, paid media, and reporting
• Develop luxury brand partnerships and co-marketing opportunities aligned with the hotel's positioning and local lifestyle
• Lead and develop the marketing team and external agencies, setting clear priorities and accountability
• Deliver regular marketing performance updates to the Managing Director, ownership, and commercial leadership

 

• Minimum 8 to 10 years of progressive marketing experience, with luxury hotel experience required
• Minimum 3 to 5 years in a leadership role managing teams, agencies, budgets, and cross-functional initiatives
• Proven ability to build strategic, multi-channel marketing plans that support revenue, reputation, and long-term brand desirability
• Strong knowledge of digital marketing, SEO, SEM, paid social, CRM, email marketing, analytics, and luxury media relations
• Exceptional writing, editing, presentation, and storytelling skills in English
• A natural relationship builder with cultural awareness, creativity, sound judgement, and an entrepreneurial spirit
• A strong analytical mindset to evaluate performance, market trends, guest behaviour, and campaign ROI
• Leadership presence, discretion, and polish appropriate for an ultra-luxury environment
• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field; master's degree preferred
• Must have valid US work authorization; visa sponsorship is not available

 

• USD $110,000 per year plus up to 30% annual bonus
• Comprehensive benefits package
• Executive Committee position with direct influence on the hotel's brand and strategy