Senior Product Manager, CoinDesk Media - Growth

CoinDesk is the most trusted media, events, indices and data company for the global crypto economy. Since 2013, CoinDesk Media has led the story of the future of money and investing, illuminating the transformation in society and culture that comes with it. Our award-winning team of journalists delivers news and unparalleled insights that bring transparency, comprehension and context. CoinDesk Events gathers the global crypto, blockchain and Web3 communities at annual events such as Consensus, the world’s largest and longest-running crypto festival. CoinDesk Indices offers expertise in digital asset indices, data and research to educate and empower investors. For more information on CoinDesk media and events, please visit http://coindesk.com [coindesk.com] and for breaking headlines, data and indices visit http://coindeskmarkets.com [coindeskmarkets.com]

In November 2023, CoinDesk was acquired by the Bullish group, owner of Bullish, a regulated, digital assets exchange. For more information on Bullish, please visit https://bullish.com . CoinDesk operates as an independent subsidiary with an editorial committee to protect journalistic independence.

Reports to:

Director, Product Management, CoinDesk

The Opportunity

We're looking for a Senior Product Manager, Growth to do three things: help us win big with our new subscription business, help us build a truly great mobile app, and be exceptional at building with Claude and other AI tools. You'll drive audience and subscription growth across CoinDesk Media and be a genuine right hand to the Director of Product in shaping where our products go next.

You'll own CoinDesk's growth funnel end to end: how people discover our journalism, activate, build a daily habit, and choose to pay, across the web and the CoinDesk mobile app. With our new subscription product launching, your north star is simple: more readers, more engaged readers, and more of them converting to and staying as paying subscribers.

You'll be deeply data-driven, using Amplitude to understand behavior and running a high-velocity experimentation program that shapes the roadmap. You'll find the growth levers across our news and editorial experience, video, podcasts, newsletters, research and live crypto and stock price data.

This is a builder's role. Product managers at CoinDesk write and release code to production. You'll use AI coding agents to prototype, build, and ship fixes, experiments, and features through our normal pull-request review and CI, alongside engineering. You don't need to be a software engineer, but you do need to be at home in a codebase, and you need the keenness, aptitude, and drive to use AI to get far more done than a traditional PM.

What You'll Do:

• Own the growth model and funnel metrics across web and mobile: acquisition, activation, engagement, retention, and subscription conversion. Set the targets and be accountable for moving them.
• Lead the launch and growth of our subscription product: paywall and metering strategy, pricing and packaging experiments, offer testing, checkout, onboarding, and the retention and win-back journeys that make a membership business work.
• Own the CoinDesk mobile app (iOS and Android) as a growth channel: roadmap, release cadence, App Store and Google Play presence and ratings, push notifications, and app-native engagement. Make the app a first-class subscription channel, including in-app purchase and cross-platform entitlements.
• Run a high-tempo experimentation program: form hypotheses, size tests, prioritize the backlog by expected impact, and use Amplitude funnels, cohorts, and retention curves to decide what ships next.
• Build growth loops that turn one-time readers into habitual ones: SEO, social distribution, newsletter and push re-engagement, and sharing and referral.
• Build and ship yourself. Use AI coding agents to write and release production code for experiments, UI changes, and internal tools across our web, mobile, and CMS (Sanity) codebases, working through pull-request review and CI.
• Use AI to multiply your output across the whole job, from research synthesis and specs to analysis and automating your own workflows, and raise the bar for how the wider team uses it.
• Work across editorial, design, engineering, marketing, and commercial to deliver one cohesive, high-quality experience, partnering with marketing on lifecycle journeys (HubSpot) triggered by product behavior.

What You Have:

• 6+ years of product management experience on consumer, audience-facing digital products, including at least 3 years in a growth product manager role or on a growth team, owning funnel metrics such as activation, conversion, or retention.
• Direct experience building and growing subscription or membership products, ideally including launching a subscription or paywall from the ground up: conversion, paywalls, retention, and lifetime value. 
• Strong experimentation rigor: sample sizing, statistical significance, guardrail metrics, and holdouts, plus the judgment to know when a result is misleading or traffic is too thin to test.
• Fluency in Amplitude or a comparable product analytics tool. You build your own funnels, cohorts, and retention analyses without waiting on an analyst.
• Experience owning a consumer mobile app (iOS and/or Android), including app store releases, push notifications, and mobile monetization.
• Hands-on, demonstrated use of AI to build. You've shipped working software or tools with AI coding agents and can walk us through what you built.
• Comfortable working in a codebase: git, pull requests, running an app locally, and discussing APIs, data models, and platform trade-offs with engineers.
• Exceptional keenness, aptitude, and drive. You pick up new tools quickly, ship without waiting to be asked, and own outcomes end to end.
• Strong cross-functional collaboration and high emotional intelligence, able to communicate clearly to technical and non-technical audiences alike.
• Comfortable in a dynamic, distributed organization where priorities can change frequently.

Bonus Points:

• Mobile growth experience: app store optimization and in-app paywalls.
• Experience in media, journalism, or other engagement-driven businesses.
• Familiarity with headless CMS (Sanity), SEO, and social distribution.
• Experience with HubSpot or a comparable marketing-automation platform for newsletters and lifecycle.
• Experience with events/conference products, video, or podcasts.
• A strong interest in the digital asset industry and the intersection of technology and finance.

Bullish US LLC & CoinDesk Inc. are committed to offering competitive compensation and benefits. The anticipated base salary for this position is $190,000 - $220,000 + discretionary annual target bonus + equity. Offered salary will be reflective of job related knowledge, skills and commensurate experience.

EQUAL OPPORTUNITY

In an effort to attract, retain, develop and promote the most qualified individuals, CoinDesk is committed to treating all applicants and employees in a nondiscriminatory manner with respect to the terms and conditions of employment, without regard to race, color, religion or belief, sex, national or ethnic origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status/service, physical or mental disability, or any other classification protected by applicable law. This mandate governs all aspects of employment, including recruitment, selection, promotion, training, education, social and recreation programs, compensation, discipline, termination and access to benefits.

ACCOMMODATION

CoinDesk is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application process, please send an e-mail to [email protected] and let us know the nature of your request.