- Salary
- A$60k – A$75k/yr
- Location
- Melbourne
- Type
- Full-time
- Department
- Marketing
- Closing date
- Today
- Source
- ApplyToJob
Description
Key Responsibilities
Social Media Management
Social Media Management
- Manage the day-to-day operation of our social media accounts.
- Plan, create and publish engaging content, including posts and short-form videos.
- Stay on top of platform trends and optimise content topics, captions, covers and formats to improve reach and engagement.
- Track content performance and provide regular insights to improve account growth.
- Identify, approach and manage relevant KOLs and KOCs.
- Coordinate the full collaboration process, including briefing, content review, posting schedules and campaign delivery.
- Build and maintain relationships with creators and continuously grow our influencer network.
- Monitor and report on influencer campaign performance.
- Support the planning and execution of livestream campaigns, including campaign mechanics, content planning and run sheets.
- Coordinate with livestream hosts, merchants and internal teams to ensure smooth delivery.
- Monitor livestream performance and support post-campaign reviews and optimisation.
Support social media campaigns, brand partnerships and merchant promotions across social media platform.
Work closely with Marketing, Business Development teams to deliver campaigns on time.About You- Strong understanding of Xiaohongshu、Douyin、instagram, including platform trends, content formats and user behaviour.
- Previous experience in social media, content creation, influencer marketing or livestream operations is preferred.
- Strong Chinese copywriting skills with a good sense of content and visual trends.
- Highly organised with strong communication and execution skills.
- Comfortable managing multiple creators, campaigns and deadlines simultaneously.
- Experience in food delivery, F&B, e-commerce or consumer brands is a plus.
Languages
Mandarin