Vice President - Entertainment Pricing, Planning, Supply and Ad Products, Digital

Job Summary

As the Vice President – Entertainment Pricing, Planning, Supply & Ad Products, you will lead the end-to-end monetization strategy and product innovation for JioHotstar’s Digital Entertainment Ads business. The role will drive revenue growth through strategic pricing, supply planning, yield optimization, programmatic partnerships and the development of scalable advertising solutions.

You will work at the intersection of product, technology, sales and monetization, translating market opportunities and advertiser needs into innovative ad products and commercially impactful solutions.

About the Team

JioHotstar, under the JioStar umbrella, is India’s leading streaming platform, bringing together premium video content, live sports and entertainment at scale.

The Entertainment Product & Revenue Strategy (PRS) function plays a critical role in shaping the monetization of entertainment content. The team is responsible for pricing and packaging ad inventory, optimizing yield, strengthening supply architecture and introducing innovative advertising solutions that drive sustainable revenue growth for JioHotstar and deliver on customers changing objectives.

The function works closely with Product, Engineering, Ad Operations, Business Intelligence and Sales teams to build scalable solutions and strengthen JioHotstar’s position in the digital advertising ecosystem.

Key Responsibilities

1. Monetization, Pricing & Supply Strategy

● Lead the pricing, planning and monetization strategy for the Digital Entertainment Ads business.

● Drive supply planning, inventory optimization and yield management to maximize revenue potential.

● Develop pricing frameworks, packaging strategies and commercial propositions aligned with advertiser needs and business objectives.

● Identify opportunities to improve monetization across devices, formats, audiences and content environments.

2. Ad Product Innovation & Roadmap

● Own the roadmap for advertising offerings across devices and platforms, ensuring JioHotstar’s ad solutions remain competitive and future-ready.

● Drive the development and launch of innovative ad products, formats, targeting capabilities and advertising experiences.

● Translate market trends, advertiser requirements and business opportunities into scalable product initiatives.

● Partner with Product and Engineering teams to define priorities, manage dependencies and ensure timely execution.

3. Programmatic Monetization & AdTech Partnerships

● Drive programmatic monetization strategy, including partnerships across DSPs, SSPs, exchanges and other ecosystem participants.

● Identify opportunities to strengthen programmatic yield, supply access and private marketplace offerings.

● Evaluate and enable new advertising technologies, monetization models and ecosystem partnerships.

● Ensure alignment between programmatic initiatives, commercial objectives and operational capabilities.

4. Cross-Functional Execution

● Lead a high-performing team of individual contributors driving ad technology and product initiatives across multiple stakeholder groups.

● Collaborate closely with Sales, Product, Engineering, Ad Operations and BI teams to deliver business-critical initiatives.

● Coordinate pilots, A/B testing, feedback loops and phased rollouts to validate solutions before scaling.

● Proactively identify risks, resolve execution roadblocks and ensure effective stakeholder alignment.

5. Sales Enablement & Commercial Solutions

● Partner with Sales teams to develop and commercialize packaged propositions, custom solutions and strategic advertising offerings.

● Support strategic deals by translating product capabilities into compelling advertiser solutions.

● Work with relevant teams to resolve initial technology or implementation challenges and ensure smooth adoption.

● Enable Sales teams with clear positioning, product understanding and commercial use cases.

6. Leadership & Governance

● Provide concise and structured updates to senior leadership on program progress, key decisions, dependencies and risks.

● Establish effective governance mechanisms to track priorities, milestones and business outcomes.

● Build a culture of ownership, innovation, collaboration and execution excellence within the team.

● Influence senior stakeholders across business, product and technology functions to drive outcomes in a complex and evolving environment.

Skills & Attributes for Success

● Bachelor’s or Master’s degree in a relevant discipline with 12–15 years of experience in digital media, AdTech, programmatic advertising, product strategy, monetization, pricing or revenue strategy roles or management consulting experience.

● Strong people management experience, with a track record of building and leading high-performing teams.

● Hands-on experience in one or more of the following areas:

○ Ad product development and innovation

○ Pricing and packaging

○ Programmatic monetization

○ Yield and inventory management

○ New advertising formats and experiences

● Deep understanding of the digital advertising ecosystem, including DSPs, SSPs, exchanges, header bidding, private marketplaces and targeting will be preferred.

● Experience in digital video advertising, connected TV, streaming platforms or entertainment monetization will be an advantage.

● Experience working with cross-functional teams across Sales, Product, Engineering, Ad Operations and BI.

● Strong commercial acumen and the ability to translate product and monetization levers into measurable revenue impact.

● Excellent communication, stakeholder management and influencing skills.

● Structured problem-solving approach, strong ownership mindset and the ability to operate effectively in ambiguous environments.

● Ability to balance strategic thinking with hands-on execution and operational rigour.