Senior Manager, Creative Systems

Who are we:
A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do.

Who are you:
An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you.

Job Summary:

The Sr. Manager, Creative Systems leads the infrastructure, workflows, and governance that power the Hawks Studios content engine. This role serves as the operational bridge between content creation and distribution, ensuring all digital and media assets are secure, discoverable, and optimized for global use. By overseeing the full asset lifecycle and driving organizational change management, you will empower marketing, broadcast, and partnership teams to deliver world-class experiences to our fans.

Key Responsibilities:

Media Asset Management

• Own the administration, optimization, and continuous improvement of Iconik and other DAM/MAM platforms to ensure peak system performance.
• Define and enforce metadata standards, taxonomy frameworks, and naming conventions, utilizing Generative AI for automated metadata tagging and search optimization.
• Manage the full asset lifecycle strategy, including ingest, tagging, archiving, and retirement of all creative content.
• Partner with the Director of Production to implement a scalable creative systems roadmap aligned with production priorities.
• Lead organizational change management efforts to ensure creative and production teams adopt and adhere to new system workflows and governance policies.

Support & Process Optimization

• Support seamless routing and distribution workflows for game footage, arena content, and major marketing campaign assets.
• Establish and maintain Standard Operating Procedures (SOPs) that improve clarity and operational efficiency across cross-functional teams.
• Ensure rights management and asset delivery compliance for all internal and external stakeholders, including legal and retail.
• Directly impact revenue by ensuring sponsor assets are delivered accurately and on time to meet all contractual and partnership obligations.
• Maintain system security, user permissions, and data integrity to protect the organization’s intellectual property.

Training, Tracking & Continuous Improvement

• Manage and develop the Creative Systems team, fostering a service-oriented mindset that supports creative and production staff.
• Provide comprehensive training and documentation on asset workflows and metadata best practices for all system users.
• Track and analyze system usage, workflow efficiency, and asset performance metrics to drive strategic decision-making.
• Identify and implement automation and AI-driven opportunities to improve content tagging, retrieval, and personalization.
• Stay current with industry’s best practices and emerging technologies.

Additional Responsibilities

• Provide ad hoc reporting and analysis to support strategic production and content distribution decisions.
• Assist with event-day surge needs and cross-functional support during high-profile arena events or playoff runs.
• Participate in professional development and industry networking to stay ahead of emerging media technology trends.
• Any other job duties assigned.

Requirements:

• Bachelor’s degree in Digital Media, Information Systems, Marketing, Broadcast Engineering, or a relevant field (or equivalent experience).
• 5–8+ years of experience managing DAM/MAM systems (specifically Iconik or similar cloud-native platforms) within sports or media environments.
• Proven expertise in metadata strategy, taxonomy development, and the use of AI for metadata tagging and search optimization.
• Strong background in change management with the ability to influence cross-functional teams to adopt new technologies and workflows.
• Ability to lift or move equipment and assets weighing up to 50 lbs.

Preferred Qualifications:

• Previous experience supporting live production and high-volume content environments in a professional sports setting.
• Advanced proficiency with Adobe Creative Cloud integrations and broadcast-specific asset management tools.
• Demonstrated leadership experience managing direct reports and driving a collaborative team culture.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

If this opportunity looks exciting to you, please complete the application process. Go Hawks!