Area Digital Marketing Manager

Our client is a beachfront boutique luxury resort in Bali & Phuket, known for its vibrant energy, chic lifestyle, diverse dining destinations and iconic design.

They are looking for an Area Digital Marketing Manager to strengthen their digital footprint and drive direct bookings for the Bali and Phuket hotels. 

The Area Digital Marketing Manager will lead all digital initiatives for the property, creating meaningful guest interactions across social channels and using data-driven insights to refine marketing performance.

Note: Applicants must submit a digital portfolio with their application that showcases successful outcomes from personal digital marketing reports. All submitted data will be verified to ensure authenticity and ownership.

Requirements:

• Minimum of 3 years of experience in digital marketing and campaign management.
• Strong knowledge of SEO, SEM, Google Analytics, and Social Media Platforms.
• Proven experience in email marketing, lead generation, and content marketing.
• Proficiency in digital advertising tools such as Google Ads and Facebook Ads Manager.
• Excellent communication and leadership skills.
• Strong knowledge of project management.
• Strong analytical mindset and ability to interpret data to optimise performance.
• Bali-based role, open to Indonesian citizens only. 

Responsibilities:

Reporting & Collaboration

• Report directly to the Group Digital Manager (Head Office) while managing agency partners to meet and exceed performance targets.
• Work in close coordination with property-level Marketing Teams to align overall strategies, support the global marketing calendar, and protect brand consistency.
• Partner with cross-functional hotel teams to execute targeted local campaigns for room offers, events, F&B experiences, and community activations.

Strategy, Data & Conversion

• Drive conversion and real business impact rather than vanity metrics across all digital initiatives.
• Analyze performance data, audience behavior, and market trends to continuously adapt and optimize digital strategies.
• Maintain and optimize the hotel website to deliver a seamless UI/UX that maximizes direct booking conversions.
• Stay ahead of emerging digital trends, platform updates, and industry shifts across the hospitality and lifestyle sectors.

Content & Channel Execution

• Lead digital content planning, social media channels, email marketing, and blog curation tailored to the property positioning.
• Deliver measurable growth across both paid and organic marketing channels.
• Track, analyze, and report on campaign analytics to extract actionable insights for continuous strategy refinement.