Sr. Manager, Ecommerce Canada

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company’s guiding principle, expressed through Tory’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with access to capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because:

When you join us, you’re joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive -- everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on-demand.
• We believe in the importance of giving back and you’ll have many opportunities to do just that through the Tory Burch Foundation and paid volunteer days.

This Role is Tailor-Made for You Because:

You are excited to balance the art and science of the buy with a strong editorial eye and take interest in being highly strategic with design-driven products. You demonstrate expertise in developing and executing comprehensive category strategies across multiple product lines, driving growth, profitability, and brand alignment. You are adept at translating consumer insights and data analysis into actionable assortment, pricing, and inventory plans. Your strong suit is leading cross-functional teams in a fast-paced environment and you have delivered exceptional business results while maintaining a clear and compelling brand vision.

A Day in the Life:

Overview of Responsibilities

• Serve as head of the Ecommerce website for Tory Burch Canada.  Key skills include developing, communicating, and executing regional strategies to meet or exceed financial goals within ECCA business.   This includes ideation on promotional and marketing calendar, pricing architecture, and site execution specific to the region.
• Build effective cross-functional partnerships with team members in regional FP and Outlet stores as well as with our US team: Site Merchandising/Operations, Digital Marketing, Buying, Planning, Creative, and Integrated Marketing.
• Bring expertise in understanding market trends and influence all cross functional teams to support across digital channels.

Financial

• Conduct weekly, monthly, and quarterly business reviews with the North America team to inform of trends that influence regional nuances.
• Optimize full-price vs. markdown strategy and product lifecycle management to maximize profitability through pricing and promotion.
• Partner with NA team to analyze performance using KPIs such as conversion rate, traffic, CTR, email revenue, and digital marketing ROI.

Site Experience

• Partner with US team on execution of monthly refreshes and execute regional changes (eg CA specific holidays) including French translation and pricing / promotions
• Influence and evolve content strategy based on market and consumer trends.
• Pull analysis on customer shopping behavior that can then inform go forward adaptations of the site.

Product & Category Strategy

• Develop seasonal buying strategies aligned with marketing campaigns and brand messaging.
• Ensure balanced assortments that reflect both global brand positioning and local market performance.

Digital & Marketing Integration

• Collaborate with digital marketing teams to drive traffic and conversion.
• Coordinate with buying and US site merchandising, email, and creative teams to promote key items.

Competitive & Market Analysis

• Conduct competitive market analysis quarterly.
• Identify market opportunities and weaknesses relative to competitors.
• Maintain strategic advantage through pricing, promotions, and marketing.

To Land This Role:

Why You'll Want to Join Our Team:

How We Work Together

• Adaptable – We change before we have to
• Entrepreneurial – We own it
• Collaborative – There’s no “I” in Tory
• Client & Brand Focused – We put ourselves in Tory’s shoes
• Live the Values – We show up for each other
• Functional Expertise – We’re constantly learning and growing

#TeamTory Values

We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.

Equal Employment Opportunity Statement

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law. Likewise, we will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652. Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

Disability Accommodation

Tory Burch is committed to providing reasonable accommodations to applicants and employees with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require assistance or an accommodation with the hiring process, please contact [email protected].