Senior Product Marketing and Growth Specialist (Argentina, Uruguay and Paraguay)
Westernunion
·Yesterday
- Location
- Buenos Aires - Montevideo 825, Argentina
- Workplace
- Hybrid
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Experience
- 5+ years
- Closing date
- Today
- Source
- Workday
Description
Role Responsibilities
Drive remittances business growth and digital product adoption across Argentina, Uruguay, and Paraguay.
Monitor and analyze the performance of key products, corridors, and digital channels to identify growth and optimization opportunities.
Develop and execute commercial initiatives aimed at increasing transaction volume, revenue, customer acquisition, and engagement.
Design and implement acquisition, retention, and reactivation marketing campaigns across digital channels, CRM, and other customer touchpoints.
Ensure marketing strategies and initiatives are aligned with commercial objectives and business performance metrics.
Manage and optimize the adoption and usage of mobile applications, digital wallets, and other digital solutions while continuously improving customer experience.
Partner with regional and global teams to support product initiatives, new features, and digital growth opportunities.
Build and manage relationships with strategic partners, agents, and key stakeholders, overseeing marketing investments and joint growth plans.
Leverage customer, campaign, product, and channel data to generate insights, develop business cases, and provide actionable recommendations to support strategic decision-making.
Role Requirements
5+ years of experience in Product Marketing, Growth Marketing, Digital Marketing, Commercial Planning, Business Development, or related functions, with a proven track record of delivering business results.
Advanced English level is required.
Strong analytical and data-driven mindset, with experience managing commercial KPIs, digital funnels, dashboards, and performance optimization initiatives.
Experience working with digital products, mobile applications, and fintech ecosystems, including digital banking, digital wallets, payments, e-commerce, or related industries.
Proven ability to lead regional projects and manage multiple stakeholders across cross-functional and multicultural environments.
Self-starter with a proactive, results-oriented approach, demonstrating strong ownership, accountability, and the ability to influence and execute high-impact initiatives.
Work Shift
Western Union values in-person collaboration, problem solving, and ideation whenever possible. We believe this fosters common ways of working and supports how we execute initiatives for our customers. The expectation is to work from the office a minimum of three days a week.
BENEFITS AND OTHER DETAILS
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
Your Argentina specific benefits include:
Gift vouchers for marriage, for birth, others.
Discounts at universities.
Discounts at gyms and shops.
Discounts at the language center.
10 days off for non-pregnant mother/father.
Other Details
As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to [email protected].
We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
#LI-Hybrid
Estimated Job Posting End Date:
08-21-2026This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
