Head of Communications

About the job

The Head of Communications will lead the company’s overall communications agenda across four key pillars: Government Affairs, Employer Branding, External Communications, and Internal Communications.

This role is critical in strengthening the company’s market presence, building stakeholder trust, enhancing employer brand awareness among targeted talent communities, and supporting leadership with strategic communications planning. The successful candidate will thrive in a dynamic, fast-growing environment and play a key role in elevating brand visibility, shaping communication priorities, and delivering high-impact messaging that supports the company’s continued growth and success.

The role requires a strategic, digitally savvy communications leader who understands both local stakeholder dynamics and broader regional/global talent positioning, especially within the technology sector.

YOUR RESPONSIBILITIES

1. Government Affairs & Stakeholder Engagement

• Develop and lead the company’s Government Affairs strategy in Vietnam.

• Build and maintain trusted relationships with relevant government bodies, public authorities, industry associations, policy stakeholders, and other external institutions.

• Advise senior leadership on government-related matters, public-sector engagement, stakeholder mapping, and potential reputational or policy risks.

2. Employer Branding

• Oversee and drive the Employer Branding strategy to increase awareness and attractiveness among target talent communities, especially technology and digital talent.

• Strengthen the company’s positioning as an employer of choice, either around national pride, regional talent competitiveness, or another agreed strategic narrative.

• Partner closely with Talent Acquisition, HR, business leaders, and technology teams to identify priority hiring segments and design communication activities accordingly.

• Improve digital engagement across relevant platforms and communities where target talent is active.

• Measure employer branding effectiveness through relevant metrics such as reach, engagement, candidate conversion, talent community growth, and brand recall.

3. External Communications

• Build selective and meaningful relationships with media, industry partners, communities, and external stakeholders.

• Support leadership positioning through thought leadership, speaking opportunities, industry forums, and partnership-based visibility where appropriate.

4. Internal Communications

• Review current internal communication activities and optimize resource allocation to ensure higher-impact outcomes.

• Partner with leadership to translate strategy into clear, engaging internal messages.

• Ensure internal communications are relevant, concise, and aligned with the company’s growth stage.

Strategic Planning & Leadership Advisory

• Build an integrated communications strategy across all four pillars with clear priorities, resource allocation, and measurable outcomes.

• Act as a trusted advisor to senior leadership, proactively anticipating leadership expectations and translating high-level ideas into structured communication plans.

• Shift communications investment toward high-impact digital marketing and employer branding activities where needed.

• Provide strategic recommendations on whether the company should focus more heavily on local market positioning, regional talent awareness, or a balanced approach.

• Lead annual and quarterly communication planning, including budget planning, campaign calendar, stakeholder engagement roadmap, and KPI tracking.

Digital Marketing & Communication Effectiveness

• Understand digital platform behaviour and content preferences of target audiences, particularly technology professionals.

• Design communication activities that reach fragmented talent groups across local, regional, and global communities.

• Use data and insights to optimize campaign targeting, channel mix, content strategy, and budget allocation.

People Management

• Lead, coach, and develop a communications team of 4–5 members.

• Set clear priorities, roles, KPIs, and working rhythm across the four communication pillars.

• Build team capability in government affairs, digital employer branding, external communications, and internal communications.

• Ensure the team can operate independently, proactively, and effectively in a lean-resource environment.

• Foster a high-standard, business-oriented, and collaborative communications culture.

YOUR SKILLS AND EXPERIENCE

Essential capabilities

• Strategic mindset and decision quality

• Develops Self & Others

Experience

• 12+ years of experience in corporate communications, marketing communications, public affairs, employer branding, or integrated communications.

• Proven experience managing multiple communication pillars, ideally including Government Affairs, Employer Branding, External Communications, and Internal Communications.

• Prior experience working in technology, digital, platform, consulting, or multinational corporate environments is strongly preferred.

• Demonstrated experience working with senior leadership and advising on strategic communications.

• Proven ability to build communication strategy from an early-stage or low-awareness market presence.

• Ability to advise leadership on appropriate government engagement approach, messaging, and stakeholder management.

• Good understanding of technology talent audiences and how to reach them through relevant platforms, communities, and content.

• Strong digital marketing mindset and experience in building awareness through digital channels.

• Strong stakeholder management, influencing, and executive communication skills.

• Comfortable operating in a fast-moving, ambiguous, and resource-constrained environment.

• Able to balance local government affairs requirements with broader employer branding and regional positioning needs.

A DIVERSE AND INCLUSIVE WORKPLACE WORKS BETTER FOR EVERYONE

We know that our people make us who we are. That's why we have built a culture of respect – where everyone feels valued and appreciated for being their true authentic selves at NAB. With our focus on inclusion and diversity, and in partnership with our Employee Resource Groups, NAB is a place where First Nations colleagues, colleagues of all genders, sexualities and ages, carers and colleagues with disability, and colleagues from all cultures, races and religions have the opportunity to thrive, connect and grow.

We are intent on providing an environment where you can work your way. Ask about our many flexible work options and please let us know if we can provide any adjustments throughout the recruitment process.

If this excites you, let's have a chat over a cup of coffee!

It's more than just a career at NAB!

We believe in people with people and dreams, and we want you to achieve your aspirations. More than just a career, NAB Vietnam offers you a flexibility to balance your work - life, the opportunity to grow as professionals, people and a complete set of well-being offerings. If you have an appetite to learn, grow and elevate others around you, this is the place for you.

IT'S MORE THAN MONEY

We naturally also provide a very competitive remuneration package but a career with us is about a lot more than money. We believe in people with ideas and dreams, and we want you to achieve your aspirations. We will work together to deliver exceptional products and outcomes that push the limits of our own aspirations. Our passion for creating value and exceeding our customers' expectations means we are constantly striving to redefine our standards of excellence. You will have our backing to develop and our encouragement to explore, realize and reach your full potential.