- Location
- Guadalajara, Mexico · Mexico City, Mexico · Remote Mexico
- Workplace
- Remote
- Type
- Full-time
- Department
- IT
- Seniority
- Director
- Education
- Master
- Source
- Workday
Description
About Us
We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design and manufacturing combined with category-leading brands in compression, controls, software and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead.
We are a sustainable company engaged to the values of Excellence, Innovation, Collaboration, Respect and Responsibility. We seek professionals who share our vision of creating sustainable solutions that improve lives and protect the planet, today and for future generations.
We are looking for your talent, join our team and start your journey today!
Market Maker – Latin America (Mexico)
Location: Mexico, with frequent travel throughout Latin America
Training: Initial training at Verdant’s Montreal headquarters for approximately two weeks
About the Role
Verdant is looking for an entrepreneurial, results-driven Market Maker – Latin America to establish and grow our presence across the region. Based in Mexico, this individual will be responsible for building the market from the ground up — developing our go-to-market strategy, establishing reseller and distributor partnerships, driving direct sales, supporting pilot installations, and ultimately building a local team to support continued growth.
This is a hands-on role for someone who thrives in an entrepreneurial environment and is comfortable moving between strategy and execution.
Key Responsibilities
1. Market Development & Go-to-Market Strategy
- Develop and execute Verdant’s market-entry and growth strategy for Latin America.
- Identify priority markets, customer segments, and opportunities across the region.
- Build a strong understanding of local market dynamics, competitive landscape, customer needs, and industry trends.
- Translate market insights into actionable commercial strategies.
2. Build & Develop the Local Team
- Help establish Verdant’s local presence in Latin America.
- Recruit, onboard, train, and manage local team members as the business grows.
- Establish clear goals, processes, and accountability for the regional team.
- Build a high-performing culture aligned with Verdant’s broader organization.
3. Reseller & Distributor Partnerships
- Identify, develop, and manage relationships with potential resellers, distributors, and strategic partners.
- Evaluate partners based on their market reach, capabilities, customer relationships, and alignment with Verdant.
- Negotiate and establish partnerships that accelerate market penetration.
- Train and support partners to effectively position and sell Verdant solutions.
4. Sales & Pilot Installations
- Generate and develop new business opportunities throughout Latin America.
- Build relationships with key customers and decision-makers.
- Lead the sales process from initial opportunity through closing.
- Coordinate and support pilot installations to demonstrate Verdant’s solutions and establish reference customers.
- Convert successful pilots into broader commercial opportunities.
5. Entrepreneurial Leadership
- Operate as Verdant’s representative and market leader within Latin America.
- Take ownership of building the region with a hands-on, entrepreneurial approach.
- Identify challenges and opportunities and develop practical solutions quickly.
- Balance short-term commercial opportunities with the long-term development of the market.
6. Market Insights & Reporting
- Provide regular updates on market development, sales pipeline, partnerships, competitive activity, and regional opportunities.
- Track key performance indicators and progress against regional objectives.
- Share customer and market feedback with internal teams to support product and commercial strategy.
7. Collaboration with Montreal Headquarters
- Work closely with Verdant’s Sales, Marketing, Operations, Engineering, and leadership teams in Montreal.
- Complete an initial training period of approximately two weeks at Verdant’s Montreal headquarters.
- Travel periodically to Montreal for training, strategic planning, and collaboration.
- Ensure LATAM activities remain aligned with Verdant’s broader commercial strategy.
Qualifications
- Bachelor’s degree in Business, Engineering, Marketing, or a related field; MBA considered an asset.
- Demonstrated experience building a market, business unit, territory, or commercial operation from the ground up.
- Strong sales and business development experience within Latin America.
- Experience establishing and managing reseller, distributor, or channel partnerships.
- Entrepreneurial mindset with the ability to work independently in an evolving environment.
- Strong relationship-building, negotiation, and stakeholder-management skills.
- Ability to influence customers, partners, and internal stakeholders.
- Spanish as a first language and fluency in English required.
- Portuguese considered a strong asset.
- Willingness and ability to travel extensively throughout Latin America.
- Resilient, adaptable, resourceful, and comfortable operating with ambiguity.
Who You Are
You’re a builder. You enjoy taking something from an idea to an established operation and are equally comfortable developing strategy, meeting with customers, negotiating partnerships, supporting an installation, or helping build a team.
You’re commercially minded, entrepreneurial, and motivated by ownership. You understand that establishing a new market requires persistence, adaptability, and a willingness to be hands-on.
Our Commitment to Our People
Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial.
Our employees are our greatest strength. We believe that our culture of passion, openness, and collaboration empowers us to work toward the same goal - to make the world a better place. We invest in the end-to-end development of our people, beginning at onboarding and through senior leadership, so they can thrive personally and professionally.
Together, we have the opportunity – and the power – to continue to revolutionize the technology behind air conditioning, heating and refrigeration, and cultivate a better future. Learn more about us and how you can join our team!
Our Commitment to Inclusion & Belonging
At Copeland, we cultivate a strong sense of inclusion and belonging where individuals of all backgrounds, and with diverse perspectives, are embraced and treated fairly to enable a stronger workforce. Our employee resource groups play an important role in culture and community building at Copeland.
Equal Opportunity Employer
Copeland is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, or disability. We are committed to providing a workplace free of any discrimination or harassment.
No calls or agency requests please.
