Integrated Marketing Lead

Description

The Integrated Marketing Lead will serve as a hands-on contributor responsible for executing a wide range of marketing initiatives across content, events, digital marketing, communications, research, and project management. This role is designed for a highly organized, action-oriented professional who thrives in a fast-paced environment and can independently manage multiple priorities while maintaining a high standard of quality and responsiveness. 

The ideal candidate is a self-starter who can shift between strategy and execution, produce a large volume of work, and consistently move projects forward with limited supervision. 

Responsibilities 

Content & Communications  

• Draft and edit email campaigns, newsletters, invitations, and sales materials for a high-net-worth and executive audience 
• Create and maintain presentation decks, including materials presented directly to executive leadership and clients 
• Coordinate social media content calendars 
• Write website content and landing page updates 
• Support executive communications and thought leadership efforts 
• Maintain consistency with Vault's brand voice and positioning across all materials, calibrated to a sophisticated, affluent audience 

Event & Hospitality Marketing  

• Coordinate marketing support for client events, conferences, dinners, and sponsorships — including both high-volume, lead-generation events and smaller, relationship-driven client gatherings, which require different tracking approaches and a different tone 
• Manage invitations, registration tracking, attendee communications, and post-event follow-up, with attention to the discretion and personalization expected by high-net-worth clients 
• Own vendor selection and budget tracking for events, including sourcing and quality evaluation 
• Assist with branded merchandise and promotional material procurement 
• Brief internal stakeholders (BDMs, leadership) on event positioning, tone, and messaging ahead of each activation 
• Develop sales enablement materials — one-pagers, leave-behinds, and follow-up content — to support BDMs before and after events 
• Partner with BDMs to ensure event conversations are captured and translated into appropriate follow-up campaigns 

Digital Marketing  

• Update website content and digital assets 
• Manage email marketing campaigns 
• Own campaign tagging and attribution structure in HubSpot, connecting event and campaign activity to downstream quotes and bound policies 
• Track campaign performance metrics 
• Support paid media efforts and SEO initiatives 
• Coordinate marketing automation activities 

Project Management & Production  

• Manage multiple concurrent projects and deadlines 
• Serve as liaison between marketing, business leaders, vendors, and creative partners 
• Maintain marketing calendars and production schedules 
• Ensure projects move from concept through execution quickly and efficiently 

Market Research & Reporting  

• Conduct competitive analysis 
• Compile campaign metrics and executive summaries 
• Track marketing KPIs, including both standard funnel metrics (opens, clicks, conversions) and relationship-based outcomes for high-touch events (referrals, repeat attendance, relationship-stage progression) 
• Identify opportunities for new campaigns and initiatives 

Requirements

 Experience & Qualifications 

Required 

• 5–10+ years of marketing experience 
• Strong writing and editing skills, with the ability to write for a sophisticated, high-net-worth, and executive audience 
• Experience managing multiple projects simultaneously 
• Exceptional organizational skills 
• Proficiency with Microsoft Office and PowerPoint 
• Experience with CRM and email marketing platforms 
• Ability to work independently and prioritize effectively 
• Willingness and ability to travel for multi-day, in-person events 

Preferred 

• Insurance, luxury brand, or professional services experience — specifically, prior experience marketing to or communicating with high-net-worth or ultra-high-net-worth individuals 
• Experience with relationship-driven, high-touch client events (as distinct from trade-show or lead-gen event marketing) 
• Familiarity with HubSpot, SEMrush, Canva, Adobe Creative Suite, or similar platforms 
• Event planning experience 
• Social media management experience