Marketing Manager

POSITION/PURPOSE:

The Marketing Manager provides the planning and leadership for the assigned center(s) by ensuring that the appropriate structures, systems, competencies, and values are developed to drive traffic/sales and Net Operating Income (NOI) growth. The position is responsible for the day-to-day Consumer Marketing of the field property assigned to ensure awareness of store mix, drive retailer traffic / sales, and build customer affinity for the property, working closely with, and indirectly reporting to the Corporate Marketing Team for corporate strategies and programs.

 

PRINCIPAL JOB ACTIVITIES:

• Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs.
• Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and corporate marketing.
• Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment. Work with merchants to gain participation in events and notify them of all upcoming events and any special instruction for the day of the event.
• Photograph and document all property events and associated follow up.
• Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels. Create relevant, original, high-quality content. Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth. Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate. Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.
• Protect and build the Centennial brand by supporting and ensuring adherence to brand guidelines and visual merchandise standouts including monitoring common area to ensure visual consumer messaging standards are met.
• Develop center directories, maintain window displays and center décor.
• Support with maintaining, updating, and distributing property retailer and marketing promotional materials.
• Assist with analysis and follow-up of special events and marketing programs in a professional and timely manner to measure results. Evaluate the effectiveness of key marketing activities in terms of sales results, consumer response, tenant success and community support.
• Communicate performance results to ownership and corporate.
• Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, these relationships reflect ownerships commitment to the communities we serve while building sales performance of the center.
• Work with internal and external stakeholders to support sales-oriented programs and initiatives.
• Establish strong tenant communication and partnerships, review stores’ current marketing approach, and create collaborative marketing efforts to ensure retailer and property success.
• Provide regular interaction with retailers including monthly newsletters and retailer meetings.
• Work with General Manager and Corporate Marketing to create effective marketing initiatives and tools to support retailer partners and achieve their sales goals.
• Handle day to day administrative functions of the marketing department, including correspondence, proper maintenance of files, event agreements, monthly and quarterly reports.
• Measure marketing effectiveness and results through reporting, research programs, and analytical tools.
• Manage relationships with the community to develop strong alliances, loyalty, and engagement through media/public relations and strategic partnerships.
• Where applicable, assist with managing all aspects of the daily operation of the Guest Services operation including overseeing the gift card program. Gift card responsibilities include training retailers on procedures for gift card acceptance and ongoing benefits of gift cards for growing retailer sales. Promote gift cards to consumers and build gift card sales through corporate gift card orders.
• Work on all other duties and special projects as requested.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

REQUIREMENTS:

• Bachelor’s Degree preferred
• Minimum of 3-4 years of industry, marketing or related digital experience preferred
• A passion for being part of retail reinvention and evolution.
• Comfortable working in a fast paced, highly dynamic work environment
• Must be a creative, strategic, and analytical thinker.
• Excellent interpersonal, organizational, time management, oral and written communication skills
• Ability to work and learn independently and in a team situation
• Ability to be a self-starter to deal with multiple projects and tasks effectively and establish priorities
• Experience in managing digital/social media platforms
• Strong attention to detail and ability to follow through
• Excellent people skills along with problem solving and time management ability
• Must possess the ability to manage budgets and have solid accounting skills
• Understanding of Public Relations (PR) strategy and execution
• Proficient computer skills, including Microsoft Office Suite and Canva preferred
• Ability to read and understand standard business documentation (e.g. contract language)
• Candidate will be required to submit a writing sample
• Travel requirements: Minimal
• Must be able and willing to work varying schedules which includes weekends, and may include evenings and public holidays.
• To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
• The requirements listed are representative of the knowledge, skill, and/or ability required.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• The employee must occasionally lift and /or move up to 30 pounds.
• While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; talk and hear. The employee is regularly required to sit. The employee is occasionally required to climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
• The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal and expansive reading.

WORK ENVIRONMENT:

This position will be required to rotate weekend duty assignment with the mall management staff and will be required to work a variety of shifts from time to time and is required to support emergency response needs 24 hours per day/7 days per week, preferably with a response time under 30 minutes. The requirement in the preceding sentence will not apply if the position is on; approved paid time off, approved leave or another position is approved by the GM for a specific period of time to handle ‘on call’ responsibilities.

EQUAL OPPORTUNITY EMPLOYER:

Centennial ensures equal employment opportunities regardless of race, creed, gender, color, national origin, religion, age, sexual orientation, or disability.