- Salary
- $79k – $98k/yr
- Location
- Various Locations within the City of El Paso, TX, TX, US
- Department
- Marketing
- Seniority
- Lead
- Education
- Bachelor
- Source
- GovernmentJobs
Description
MOS Code: None
Education and Experience: Bachelor's Degree or higher in Journalism, Advertising, Marketing, Public Relations or a closely related field and six (6) years of professional work experience in journalism, public relations, or marketing including two (2) years of lead or supervisory experience.
Licenses and Certificates: Texas Class "C" Driver's License.
Under general direction, coordinate media relations, develop social media programs and serve as a media contact, spokesperson and community liaison.
Manage and coordinate public outreach programs for a bilingual community. Involves: Oversee research, perform statistical or benchmarking analyses to determine public relations and marketing needs. Review established objectives and develop strategies in conjunction with assigned departments. Analyze performance against objectives to determine program effectiveness and opportunities for program improvement. Oversee presentations promoting awareness of assigned programs, activities, actions and accomplishments to civic groups, school districts, and the public.
Manage and oversee media relations for assigned departments. Involves: Network and build positive relationships with local and regional media outlets. Maintain media contact lists. Provide information on sensitive or controversial matters of public information to leadership. Act as a media spokesperson for assigned departments, when necessary. Oversee preparation of news releases, opinion columns, public service announcements and other communication products for the media. Gather messages and guidance from Subject Matter Experts for interviews with the media and handling specific customer complaints. Manage regular reports of media coverage. Archive important media stories. Manage strategic direction and participation in digital and social media platforms. Involves: Measure and track the impact of social media efforts. Develop and produce content for digital platforms such as posts, stories, videos, and infographics for use on website and social media platforms.
Serve as department liaison. Involves: Respond to requests for information from elected officials or their constituents. Assist City departments and portfolios with media and public relations needs for major projects and City events. Partner with the Information Technology Department to establish City webpage content. Advise departments on publicity and media relations needs.
Supervise assigned personnel. Involves: Schedule, assign, instruct, guide and check work. Appraise employee performance. Provide for training and development. Enforce personnel rules and regulations and work behavior standards firmly and impartially. Counsel, motivate and maintain harmony. Interview applicants. Recommend hiring, termination, transfers, discipline, merit pay or other employee status changes.
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