Sr. Marketing Manager- Healthcare Informatics

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

Our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

At Siemens Healthineers, your work will help develop and execute marketing strategies for our diagnostic informatics / digital health solutions. As the Senior Marketing Manager-Healthcare Informatics, you will lead the marketing strategy and commercialization to drive product positioning, market adoption, customer engagement, and commercial growth by translating complex technical capabilities into compelling customer value propositions for laboratories, health systems, and healthcare networks across the United States.

This role sits at the intersection of technology, strategy, and storytelling, partnering closely with Sales, the Leadership teams, and Global Marketing, to bring innovative Diagnostics IT solutions to market while representing the voice of U.S. customers.

What You’ll Do

• Lead, develop and execute U.S. go-to-market strategies for the diagnostics informatics products to include strategic marketing plans that meet the revenue objectives.
• Create differentiated positioning and messaging based on customer needs, market trends, competitive insights and engagement with sales organization.

• Partner with product management, sales, medical, and regional marketing teams to drive sales pipeline growth and customer adoption.

• Develop sales enablement tools, customer presentations, digital campaigns, and thought leadership content.

• Maintain and update sales enablement tools.
• Develop and deliver impactful training for specialist sales teams.
• Lead interaction and partner with community of Informatics Sales Specialists to maximize knowledge and shape business performance.
• Support product launches, industry conferences, webinars, and customer events including onsite customer sites, and Tarrytown NY HQ customer visits and selected Mobile Labs events.  

• Cultivate and develop customer reference sites specific to informatics portfolio.
  Monitor business performance, market dynamics, and customer feedback to optimize marketing programs.
• Collaborate with global and regional stakeholders to ensure marketing alignment and execution.  Influence global product decisions as the voice of U.S. customers.
• Comfortable developing and presenting to internal and external stakeholders in 1:1 and group settings.
• Complies with U.S. FDA regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.
• Travel up to 40% of the time.
• Performs other related duties and responsibilities as assigned.

 

What You’ll Bring

• Bachelor's degree in Marketing, Business, Life Sciences, Healthcare, or related field; MBA preferred.

• 7+ years of marketing experience in diagnostics, healthcare technology, medical devices, software, or informatics.

• Strong understanding of laboratory workflows, diagnostics markets, healthcare IT, middleware, automation, LIS, digital health, or clinical informatics.

• Proven experience with product marketing, product launches, and go-to-market strategy.

• Excellent communication, presentation, and storytelling skills as the brand ambassador for the product line.

• Ability to translate technical concepts into customer-focused value propositions.

• Ability to solve problems internal and external issues with a growth mindset and disposition to change management.

• Experience conducting market analysis and competitive intelligence.

• Strong project management and cross-functional leadership capabilities.

• Proficiency with digital marketing, CRM, analytics, and marketing automation tools.

• Results-oriented with strong commercial acumen and customer focus.

#LI-BH1

Who we are: We are a team of more than 72,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work: When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To find out more about Siemens Healthineers businesses, please visit our company page here.

The base pay range for this position is:

$145,510 - $200,079

Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

If this is a commission eligible position the commission eligibility will be in accordance with the terms of the Company's plan. Commissions are based on individual performance and/or company performance.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan. life insurance, long-term and short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time.

Equal Employment Opportunity Statement: Siemens Healthineers is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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