Social Media Marketing Planner - Group Marketing Supervisory Department, Marketing Division

Job Description:

Department Overview

In a group-wide marketing organization, you will support the effective use of social media, DOOH, and other digital media across more than 70 services and develop and execute strategies to increase engagement with the brand and contribute to the business.

We are looking for someone who can find issues related to social media marketing for the entire Rakuten Group, implement and verify the effectiveness of effective measures for improvement, and develop cross-organizational functions.

The candidate will also be responsible for the development and operation of management systems to ensure that social media tools are operated appropriately and safely in each service.

Position:

Why We Hire

With over 300 social media accounts, Rakuten Group has a lot to work on in terms of rule compliance and brand safety.

The impact of the entire group on society and customers will be immeasurable if we can improve the overall effectiveness of the accounts at the same time.

You will be in a challenging position to promote both aspects of your career, and after that, there are various possibilities for further advancement in the cross-sectional organization and into each business.

Position Details

- Plan and execute communication strategies utilizing social media, DOOH, and other digital media to enhance the value of the group brand.

- Share best practices and hold study sessions with the aim of improving the engagement rate of social media operations in each business

- In collaboration with media companies, propose, execute, and horizontally develop marketing activities utilizing social media into business

- Set and promote achievement of KPI common to the group

- Establish account management, whitelisting, and handling of false accounts.

- Revise, manage, and disseminate guidelines and e-learning that stipulate prohibited items and governance structure.

Mandatory Qualifications:

- Marketing experience at an operating company or agency or experience in social media

Desired Qualifications:

- Practical experience in cross-channel marketing (both online and offline), including not only social media marketing but also DOOH and digital signage*

* Engage account management, risk management, social listening, influencer marketing, campaigns, etc.

- Experience in visualizing (quantifying) goals and examining and implementing PDCA cycles toward achievement

- Experience in negotiating and coordinating with various stakeholders, both internal and external

Additional information on English Qualification

TOEIC score 800 or equivalent skill

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Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)