Group Chief Marketing Officer

Who We Are

Catalyst Capital is a profitable, bootstrapped holding company building a diversified financial services group, funded entirely from its own operating cash. We have never taken outside capital.

The cash engine is Decentralized Masters, an investment education and research company that grew from two co-founders to 160+ people and 4,500+ paying members in four years. Its growth is heavily direct-response and driven by paid media.

Read This Before You Go Further

This is not the marketing job of a single education company, and it is not a brand-only role. You will run marketing across unlike businesses, each with a different customer, channel mix and economics. You will work with the senior people in each business, move between very different conversations in the same day, and be accountable for how customers are generated and what they cost.

Analytics and financial acumen come first. Brand and storytelling still matter and you will keep building them, but right now the group needs an operator who can read a P&L, find where customers are really coming from and shift effort to what works. We are a young, founder-led group that moves at an uncomfortable pace.

Why This Role Exists

Catalyst Capital has grown on the strength of one high-performing business and its direct-response engine. The group now spans education, publishing, software and investment vehicles. Each needs marketing designed for its own customer journey, and the group needs one leader who can see across all of them, allocate effort and spend where the return is best, and keep the brand and positioning coherent as the group expands.

Concretely, you will:

• Own marketing strategy, budget and scoreboard across every business, tied to customers, revenue and pipeline.
• Generate customers profitably in each business using the channels that fit it: direct response and paid media, organic and SaaS growth, events and partners.
• Understand the metrics and the P&L of each business, and how marketing drives them.
• Work with the senior leaders of each business, and lead the Head of Growth at Decentralized Masters.
• Own conversion, positioning and brand across the group, and keep building them as the group repositions as an investment education and research business.
• Protect the brand and reputation in a financial, investment-related category.

What You Will Own

1. Customer Acquisition & Revenue Accountability Across the Portfolio (Primary)

• Own lead volume and quality, cost per acquisition, conversion and revenue contribution in each business.
• Design and run the go-to-market for each business: direct response and paid media for Decentralized Masters and Future Finance, SaaS and organic growth for Legacy, events and partners for Inflection Club.
• Oversee paid media, organic, affiliate, partnerships and lifecycle through business-level leaders.
• Understand the full customer journey across channels, including retention, upsell and renewal, and how it sets allowable acquisition cost.
• Decide where the next dollar and the next hour of marketing effort go across businesses.

2. Data, Analytics & P&L

• Set analytics and attribution standards so every business can see what is working.
• Understand each business's P&L and how marketing drives it. Partner with finance on unit economics, payback and spend guardrails.
• Build, guide and oversee processes for budgetary control and accountability of all marketing spend.
• Report on performance to the CEO and leadership team on a fixed rhythm.

3. Working Across Business Units

• Work with the senior people in each business, adapt quickly between very different businesses and conversations, and keep a clear view of the umbrella group.
• Build shared marketing services where they create real leverage, and keep them out where they would blur a business's own focus.
• Partner with the CEO, COO, CFO, sales, product and education on launches, offers and messaging.
• Own go-to-market for businesses in build.

4. Brand, Positioning & Conversion

• Own positioning and messaging across the group, including the repositioning of Decentralized Masters as an investment education and research company.
• Keep building brand across businesses and spokespeople, and make positioning a conversion lever, not just a style guide.
• Own brand governance and creative standards across a fast-moving, distributed team.

5. Team & Network

• Lead the senior marketing leaders, including the Decentralized Masters growth leader, and develop the talent already here.
• Bring an agency-style playbook and a strong network of agencies, media partners and operators, and put it to work for the group.
• Set clear goals, operating rhythms and accountability across businesses.

6. Compliance, Reputation & Risk

• Ensure marketing claims and messaging are appropriate for a financial and investment audience across education, publishing, software and investment products, working with legal and compliance.
• Own public communications, press and crisis response.
• Manage brand safety across ads, influencers, affiliates and partners.