Advertising Specialist

Amzadvisers

2 days ago

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Location: New Jersey
Workplace: Hybrid
Type: Full-time
Department: Marketing
Experience: 1+ years
Closing date: Today
Source: CareersPage

Description

Hybrid- Full Time

About AMZ Advisers:

AMZ Advisers, a Chief Media company, is a digital marketing agency focused on developing and implementing strategic marketing plans for the Amazon, Walmart, and Instacart marketplaces. Working at AMZ Advisers allows you to apply your advertising skills, analytical expertise, and eCommerce experience to directly impact client growth. Our staff solves dynamic, quickly evolving problems with our Founders, in-house team, and network of partnered tech companies. We work in a fast-paced environment where strategy, execution, communication, and accountability are all essential to delivering strong results.

About the Role

We are looking for a highly skilled, organized, and proactive Amazon Advertising Specialist to join our team. This role is ideal for someone who has strong hands-on experience managing Amazon advertising accounts and understands how to audit, build, execute, optimize, and scale campaigns based on each client's specific goals.

The ideal candidate is not only technically strong in Amazon ads, but also strategic, detail-oriented, and able to work closely with Account Managers, Brand Strategists, Content teams, and leadership to ensure client accounts are being managed proactively and effectively.

This person should be able to identify opportunities, catch issues before they become larger problems, communicate clearly with the internal team, and take preventive measures to keep client advertising accounts organized, optimized, and aligned with business objectives.

We need someone who can think beyond basic campaign management. The right candidate will understand how advertising impacts overall account performance, including sales growth, profitability, TACOS, ACOS, ROAS, CAC, organic ranking, conversion rate, inventory considerations, and client goals.

This is a full time Hybrid Position based out of NYC. If hired, you will join a talented and fast-moving team focused on delivering strong results for Amazon brands.

What You'll Do

As an Advertising Specialist, you will be responsible for managing and optimizing Amazon advertising accounts while working closely with the internal account team to support client growth.

Responsibilities include:

Manage a portfolio of approximately 15 Amazon advertising accounts
Audit client advertising accounts to identify wasted spend, missed opportunities, poor campaign structure, inefficient targeting, budget issues, and areas for improvement.
Set up and manage Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display, and other relevant Amazon ad types based on client goals
Monitor campaign performance regularly and take proactive action such as bid optimizations, budget adjustments, targeting, etc. to prevent wasted spend, inefficiencies, poor performance, or missed growth opportunities.
Analyze ACOS, TACOS, ROAS, CTR, CVR, CPC, spend, sales, profitability, and overall account impact to make data-driven advertising decisions.
Create clear recommendations and action plans based on account performance
Support weekly and monthly reporting by providing meaningful insights and recommendations in a timely and professional manner.
Work closely with Account Managers and Brand Strategists to ensure advertising strategies align with the client's broader Amazon growth plan.
Coordinate with the Content team when listing issues, conversion problems, creative needs, or content improvements are impacting ad performance.
Stay up to date on Amazon advertising updates, platform changes, and best practices.

What We're Looking For

We are looking for someone who is confident in Ecommerce advertising and can take ownership of their work. This person should be able to manage multiple accounts, prioritize effectively, and stay organized without needing constant reminders.

The ideal candidate should have:

2+ years of Amazon advertising experience with at least 1+ year of PPC advertising and eCommerce experience.
Experience managing Sponsored Products, Sponsored Brands, Sponsored Video, and Sponsored Display.
Strong understanding of Amazon campaign structure and ability to audit advertising accounts and identify clear opportunities for improvement.
Ability to build and execute campaign strategies based on different client goals
Strong analytical skills and the ability to interpret performance data correctly.
Understanding of advertising performance metrics, profitability, and how ads impact overall Amazon performance.
Strong organizational skills and attention to detail.
Proactive mindset with the ability to catch problems early and take preventive action.
Strong communication skills and the ability to clearly explain performance, issues, and recommendations to the internal team.
Ability to work independently while also collaborating effectively with Account Managers, Brand Strategists, Content teams, and leadership.
Strong problem-solving skills and willingness to test new strategies when appropriate.

Preferred Qualifications