CRM Executive (Onsite | Dubai | AED Salary)

About the company we're hiring for Currently:

UAE-based pioneer delivering customer-centric experiences and unparalleled opportunities through cutting-edge technology, with six innovative tech ventures across the globe.

Job Summary:

 Looking for a ideal candidate will be results-driven CRM Executive to own hands-on execution. The person will be responsible for building, testing, and deploying CRM campaigns on the MoEngage platform, directly impacting user conversion and retention for the e-commerce business.

Key Responsibilities:

• Campaign Execution: Own the end-to-end setup and deployment of B2C campaigns across Push Notifications, Email, and WhatsApp using MoEngage and Braze.
  
• Implementation & Configuration: Set up campaign logic, audience segmentation, and trigger-based journeys within the CRM platforms. You will be expected to "run to implement" strategies, not just plan them.
  
• Segmentation & Data Handling: Pull, clean, and segment user lists based on behavioral and demographic data to ensure targeted delivery. Ensure data hygiene before every send.
  
• A/B Testing: Execute A/B tests on copy, send times, and creative variants to optimize open rates and CTRs.
  
• Quality Assurance: Conduct rigorous QA on all campaigns (links, dynamic content, rendering across devices) before launch to ensure error-free execution.
  
• Performance Tracking: Monitor delivery, open, and click-through rates. Flag anomalies and provide basic reports on campaigns to the Head of CRM

Required Qualifications:

• 2-4 Years of B2C Experience: Hands-on experience in retention marketing, CRM, or lifecycle marketing within a consumer-facing business.
  
• Platform Expertise: Mandatory hands-on experience with MoEngage. Strong preference for candidates who also have experience with Braze (or similar platforms like CleverTap).
  
• Channel Proficiency: Proven ability to execute campaigns across Push Notifications, Email, and WhatsApp is non-negotiable.
  
• Technical Aptitude: Comfortable with HTML/CSS for email templates (basic edits) and Excel/Google Sheets for data segmentation.
  
• Execution Mindset: You must be detail-oriented, process-driven, and comfortable with the repetitive nature of campaign setup and QA.

Other Details:

Work Mode: ONSITE - Full Time

Location: Dubai, UAE

Experience: 2-4 years

Days: Monday to Friday

Timing: 9am-6pm

Benefits:

Health insurance for employee & family

Annual Ticket

24 Annual leaves on year completion

Bonus - performance based

Annual increment

About HR Ways:

HR Ways is an Award winning Technical Recruitment Firm helping software houses and IT Product companies internationally and locally to find IT Talent. HR Ways is engaged by 300+ Employers worldwide ranging from worlds biggest SaaS Companies to most competitive Startups. We have entities in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil and other parts of the world. Join our WhatsApp Channel https://whatsapp.com/channel/0029VamSiLr5fM5fMtAdCS2M to stay updated or visit www.hrways.co to know more.