Marketing Manager

For a leading Greek company operating in the consumer healthcare sector, with a strong market presence and expanding international operations: Marketing Manager

Responsibilities

• Develop and implement the overall annual marketing strategy and plan, aligned with the company's business objectives, commercial priorities and growth ambitions.
• Build, organize and lead the Marketing function, establishing team structure, responsibilities, processes, workflows and performance objectives; recruit, develop and manage the team as the function grows.
• Own the strategy, positioning, identity and management of the company's brands and product portfolio, strengthening brand awareness, differentiation, competitiveness and commercial performance.
• Develop product marketing strategies and go-to-market plans for new product launches, including product positioning, messaging and communication plans, in close collaboration with Sales, Commercial and R&D.
• Design and implement integrated Trade Marketing and Merchandising strategies, with particular focus on the pharmacy channel, ensuring effective product visibility, shelf positioning and brand presence at points of sale.
• Develop POS materials, displays and promotional activities, and coordinate merchandising execution with the Sales team; monitor in-store brand presence, campaign effectiveness and the return on related investments.
• Lead 360° Digital Marketing and communications activities, including performance campaigns, social media, SEO, content marketing, digital advertising and e-commerce marketing.
• Oversee brand communications, PR, influencer marketing and collaborations with Key Opinion Leaders (KOLs), while managing external creative, media and communications partners.
• Contribute to the development and execution of marketing strategies for international markets, supporting external distributors and ensuring consistent brand identity, positioning and messaging across markets.
• Monitor market trends, competitor activity, consumer insights and brand performance to identify growth opportunities and inform strategic and commercial decisions.
• Manage the marketing budget, develop and track KPIs, and evaluate campaign effectiveness and Marketing ROI, ensuring marketing investments contribute to the company's commercial growth.
• Maintain internal ownership of marketing strategy, priorities and creative direction, combining strategic leadership with a hands-on approach to execution and continuous optimization.
• Collaborate closely with Commercial, Sales, R&D and other cross-functional teams to ensure alignment of marketing plans, product launches and business objectives.