LVL BU Brand Marketing Senior Associate

Career Category

Sales & Marketing Operations

Job Description

Reports to: Senior Marketing Manager, AIN LVL Advance Brand Integration

Role Summary

The Sr. Associate will serve as an Amgen India (AIN)-based member of one of the U.S. brand teams within the Lifecycle Value Lab (LVL). This individual will partner closely with U.S. brand marketers and cross-functional stakeholders to execute brand tactical plans, with a focus on digital marketing, promotional content development, omnichannel campaigns, and customer engagement initiatives.

This role will be responsible for the end-to-end development and execution of assigned marketing tactics, including promotional content creation, digital and media activation, congress-related marketing activities, and performance measurement. The individual will work closely with internal teams and agency partners to deliver high-quality, compliant marketing programs aligned with approved brand priorities.

As an integrated member of the LVL marketing organization, this individual will participate in select brand planning and performance discussions, helping identify opportunities to improve tactical execution, customer engagement, and marketing effectiveness.

Key Responsibilities

Marketing execution and content development

• Execute defined portions of the brand tactical plan, ensuring timely and effective delivery of assigned marketing initiatives.
• Lead the development, adaptation, and execution of promotional content and marketing materials, including digital, media, field, and congress-related assets.
• Manage the development and refresh of marketing tactics such as websites, email campaigns, digital advertisements, sales tools, and other promotional materials.
• Partner with U.S. brand marketers, agencies, and cross-functional stakeholders to deliver high-quality marketing tactics aligned with approved brand plans.
• Support congress-related marketing execution, including promotional materials, exhibit content, customer engagement activities, and agency coordination.
• Manage assigned marketing projects from development through execution, including timelines, budgets, agency deliverables, and promotional review processes.
• Identify opportunities to streamline tactical execution, repurpose approved content, and increase operational efficiency.

Omnichannel execution and performance optimization

• Execute omnichannel marketing initiatives across relevant channels, including email, websites, paid digital media, and field-based promotional activities.
• Coordinate with media, digital, and agency partners to support campaign activation, content deployment, and ongoing optimization.
• Support the execution of customer engagement programs, ensuring appropriate coordination of content, channels, audiences, and timing.
• Monitor campaign performance and customer engagement metrics to evaluate the effectiveness of assigned tactics.
• Partner with analytics teams to identify opportunities for tactical optimization and recommend improvements based on performance insights.
• Support LVL's test-and-learn approach by executing marketing experiments, evaluating results, and applying learnings to future initiatives.

 Required Qualifications 

▪ B.Sc/B.Tech required; MBA, MS or other advanced degree preferred. 
▪ 5 - 9 years of relevant professional experience, including 5+ years supporting US pharmaceutical brands in marketing operations, product management or product owner roles. 
▪ Demonstrated experience partnering across commercial functions such as Brand Marketing, Analytics, Market Access, Sales and Customer Engagement, with a proven track record of leading cross-functional initiatives and influencing stakeholders. 
▪ Experience supporting or leading pharmaceutical brand marketing initiatives across HCP, Patient and KOL audiences. 
▪ Practical familiarity with enterprise marketing platforms and analytics capabilities, including AEM/DAM, Workfront, SFMC, Veeva or equivalent technologies. 
▪ Experience applying analytics, AI/ML and Gen AI-enabled solutions to simplify marketing operations and drive measurable business outcomes. 
▪ Experience working with centralized/offshore delivery teams and managing external vendor relationships. 
▪ Strong ability to influence without authority and align diverse stakeholders across commercial, medical, analytics and operations functions.

▪ Preferred Qualifications 

▪ Pharmaceutical or healthcare commercial marketing experience with familiarity in MLR/compliance processes. 
▪ Experience supporting US pharmaceutical brand marketing and omnichannel engagement strategies. 
▪ Experience partnering directly with Brand Directors, Marketing Leads and cross-functional commercial teams to drive brand performance and customer engagement.

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