Analyst, North America Digital Content & Website Operations

About Stanley Black & Decker

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black+Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.   

Summary

Digital experience is a critical growth driver for Stanley Black & Decker, and digital content operations plays a central role in how our products are discovered, evaluated, and purchased across brand and DTC websites. As part of our continued transformation, we are strengthening our Regional Digital COE to scale best-in-class digital merchandising practices while maintaining alignment with global standards.

The Analyst, North America Digital Content & Website Operations is responsible for executing regional website content updates and ensuring localized content is accurate, compliant, optimized, and aligned with brand and merchandising priorities.

This role plays a critical part in ensuring high-quality content experiences across brand and DTC websites.

Key Responsibilities

• Execute CMS updates including pages, banners, CTAs, and media assets.
• Own execution of regional email deployment as part of integrated content and activation workflows across channels.
• Grow organic content visibility by implementing content optimization best practices
• Manage localized product content publishing via PIM/Salsify.
• Apply SEO metadata and content optimization best practices.
• Coordinate translation reviews and approvals.
• Ensure compliance with legal and regulatory requirements.
• Support QA for content launches and updates.
• Monitor content performance and share insights.
• Support larger Digital Experience Team initiatives and perform other duties as assigned.
• Partner with digital merchandising and brand teams on execution.

Required Skills & Qualifications

• Bachelor’s degree in marketing, Communications, or related field.
• 3–6 years of experience in digital content or web operations roles.
• Experience working with CMS platforms.
• Strong organizational skills and attention to detail.
• Understanding of SEO fundamentals.

Preferred Experience

• Experience working in a matrixed or global organization.
• Familiarity with PIM and localization workflows.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.