Digital Marketing Specialist -GoFi

What’s Under the Hood

GoFi is an AI-centric, licensed auto finance company built for a digital-first world. Built upon an entirely cloud-based infrastructure, GoFi provides a highly scalable next-gen lending platform that enables the best brands to deliver the best customer experience. GoFi powers solutions ranging from traditional turn-down finance arrangements to fully integrated co-branded finance and digital retail partnerships. GoFi is based in Dallas, TX.

That’s Nice, But What’s the Job?

In short, the Digital Marketing Specialist (GoFi) is responsible for shaping and optimizing the end-to-end dealer experience across email, web, and digital channels. This role blends UX thinking, customer journey design, and data-driven marketing to create intuitive, engaging, and high-performing communications that strengthen GoFi’s brand and drive measurable results. You’ll work cross-functionally to ensure every touchpoint feels cohesive, customer-first, and purpose-built to convert.

In long, as the Digital Marketing Specialist (GoFi), you will be responsible for:

• Designing and optimizing end-to-end customer journeys across email, landing pages, and other digital touchpoints

• Applying UX best practices to create intuitive, accessible, and user-friendly experiences that drive engagement and conversion

• Developing and executing email marketing campaigns from concept through deployment

• Building and maintaining responsive, user-centric email templates

• Continuously testing, analyzing, and optimizing campaigns using performance data and insights

• Designing and producing creative assets across email, web, print, and digital channels

• Ensuring brand consistency across all dealer-facing communications

• Monitoring and improving key performance metrics, including engagement, conversion, and Net Promoter Score (NPS)

• Leveraging A/B testing and experimentation to support continuous improvement

• Partnering closely with Sales, Product, and external vendors to execute marketing initiatives

• Acting as a liaison between GoFi Sales and vendor partners for promotional and marketing materials

• Ensuring alignment across teams to deliver a seamless and cohesive dealer experience

So What Kind of Folks Are We Looking For?

• A customer-first mindset with a passion for creating seamless, engaging experiences

• A strategic thinker who can connect data, design, and business outcomes

• A self-starter who thrives with autonomy and takes ownership of their work

• Someone innovative and curious, always looking for ways to improve and evolve

• An agile professional who can adapt and thrive in a fast-moving environment

• A strong communicator who can collaborate effectively across teams and partners

The Specifics.

• 1–3 years of experience in digital marketing, email marketing, or a related field

• Bachelors degree preferred, or equivalent experience

• Experience designing and optimizing email campaigns and customer journeys

• Experience with email marketing platforms and campaign management tools (i.e.; Braze, Salesforce, etc.)

• Familiarity with UX/UI principles and design tools (Figma preferred)

• Strong analytical skills with the ability to interpret data and drive decisions

• Excellent written and verbal communication skills

• Ability to manage multiple projects in a fast-paced environment

Nice to Have.

• Background in A/B testing and lifecycle marketing

• Indirect auto industry experience

So What About the Perks? Perks matter

• We take a hybrid work approach, finding balance between the benefits of in-person and work-from-home environments. This position has an on-site expectation of a minimum of three days a week.

• Medical, dental, and vision, oh my! DriveTime Family of Brands covers a sizable amount of insurance premiums to ensure our employees receive top-tier healthcare coverage. 

• But Wait, There’s More. 401(K), Company paid life insurance policy, short and long-term disability coverage to name a few.

• Growth Opportunities. You grow, I grow, we all grow!  But seriously, DriveTime Family of Brands is committed to providing its employees with every opportunity to grow professionally with roughly over 1,000 employees promoted year over year.

• Tuition Reimbursement. We’re as passionate about your professional development as you are. With that, we’ll put our money where our mouth is.

• Wellness Program. Health is wealth! This program includes self-guided coaching and journeys, cash incentives and discounts on your medical premiums through engaging in fun activities!

• Gratitude is Green.  We offer competitive pay across the organization, because, well… money matters!

• Paid Time Off. Not just lip service: we work hard, to play hard!  Paid time off includes (for all full-time roles) wellness days, holidays, and good ole' fashioned YOU time!  For our Part-timers, don't fear you get some time too...vacation time is available - the more you work, the more you earn!

Anything Else?  Absolutely.

DriveTime Family of Brands is Great Place to Work Certified! And get this: 90% of our rockstar employees say they feel right at home here.  We could spend a lot of time having you read about ALL our awards, but we’ll save time (and practice some humility) just naming a few others; Comparably Awards: Best Company for Diversity, Best Company Culture and Best Company Leadership, oh and don’t forget Phoenix Business Journal Healthiest Employers (okay, we’ll stop there)!

Hiring is contingent upon successful completion of our background and drug screening process. DriveTime is a drug-free, tobacco-free workplace and an Equal Opportunity Employer.

And when it comes to hiring, we don't just look for the right person for the job, we seek out the right person for DriveTime. Buckle up for plenty of opportunities to grow in a professional, fun, and high-energy environment!