Area Sales & Marketing Director

The Area Sales & Marketing Director is responsible for leading and driving the sales and marketing strategy across the area to achieve revenue growth and business objectives.

 

This role focuses on developing sales strategies, managing key client relationships, leading the sales team, and expanding market presence. The Director ensures strong commercial performance by delivering sales targets, building strategic partnerships, and identifying new business opportunities.

 

Key Responsibilities

Strategy & Business Development

• Develop and implement sales and marketing strategies aligned with business goals
• Drive revenue growth and sales performance across the area
• Lead business development for major opportunities, projects, and tenders
• Maintain and manage a pipeline of opportunities and key accounts

 

Sales Leadership & Team Management

• Lead, manage, and develop the sales team to achieve targets
• Review team performance and identify areas for improvement
• Set, monitor, and validate sales targets and KPIs

 

Client & Stakeholder Management

• Build and maintain strong relationships with key clients and stakeholders
• Manage and grow existing key client accounts
• Act as a brand representative in the market

 

Commercial & Tender Management

• Oversee preparation and submission of pre-qualification documents, proposals, and tenders
• Support contract negotiation and finalization
• Ensure alignment with market opportunities and business priorities

 

Performance Monitoring & Reporting

• Track and analyze sales performance and key metrics
• Prepare and present sales reports for management decision-making
• Use analytics and CRM tools to improve performance

 

Market Representation

• Represent the organization at industry events, exhibitions, and conferences
• Generate leads and stay updated on market trends and competition

 

Collaboration

• Work closely with finance for budgeting and planning
• Align with marketing to support sales strategies
• Collaborate with operations and leadership teams

 

Compliance & Governance

• Ensure compliance with company policies, quality systems, and code of ethics
• Follow all health, safety, and environmental requirements

 

Key Qualifications

Experience

• 20+ years of experience in sales, marketing, or commercial roles
• Strong experience in sales leadership within a complex environment
• Proven track record of achieving revenue growth and targets
• Experience working with both public and private sector clients

 

Education

• Bachelor’s degree in Business, Marketing, Engineering, or related field
• Master’s degree is preferred

 

Skills & Competencies

Leadership & Strategy

• Strong leadership skills with ability to drive business growth
• Ability to manage teams in a fast-paced and competitive environment

Commercial & Business Development

• Strong commercial mindset with ability to drive revenue and market expansion
• Experience in client relationship and key account management

Sales Operations

• Strong understanding of sales processes, CRM tools, and analytics
• Ability to track performance and drive data-based decisions

Market & Technical Knowledge

• Understanding of market trends, competition, and industry standards
• Knowledge of company services and regulatory environment