CDI - GLOBAL HEAD OF MEDIA - (M/F)

Short Intro and About the Job

Danone does not seek to be the best company in the world, but better for the world! That’s why today 70% of our global businesses have achieved B-Corp certification. *

B Corp is the compass of Danone Impact Journey, our sustainability roadmap! This certification allows us to challenge ourselves in order to continuously improve and measure our social and environmental performance.

 

Role Purpose

• Lead the global media agenda across retail media, data & analytics, and strategic media partnerships.
• Act as the global point of reference for retail media strategy, while managing a team focused on media analytics and partnerships.
• Build media community and capabilities to improve media effectiveness by providing clear frameworks, guidance, tools, training, partnerships and best practices.
• Collaborate with global, regional, and local stakeholders across media, e-commerce, commercial, sales, data, IT, finance, procurement, and legal teams. Make sure we generate added value collectively across different workstreams.

 

Key Responsibilities

• Retail Media Strategy & Excellence 
  • Define and deploy Danone's global retail media strategy, frameworks, and best practices, supporting markets in local adaptation and execution.
  • Drive measurement excellence by increasing visibility on investments, performance, incrementality, and business outcomes while scaling best-in-class market initiatives.
• Data & Analytics
  • Lead the media data and analytics agenda, ensuring alignment with business priorities and collaboration with Analytics and IT teams.
  • Prioritize analytics needs and guide the development of KPIs, measurement frameworks, reporting solutions, and actionable insights.
• Media Partnerships
  • Own the global strategic partnerships agenda across platforms, publishers, and technology partners, maximizing business value and innovation opportunities.
  • Drive partnership governance, budgeting, and Joint Business Plans while fostering collaboration across media, influence, and brand teams.
• Capability Building & Upskilling
  • Elevate media excellence through capability-building programs, playbooks, training, communities of practice, and knowledge sharing.
  • Bring external trends, innovations, and best practices into the organization to accelerate digital media maturity and performance.
• Central Expertise, Agency Management & Governance
  • Serve as Danone's central media expert, providing guidance on digital media best practices, governance, account structures, and activation principles.
  • Manage agency relationships and governance processes while ensuring compliance with brand safety, privacy, and data usage standards
• Team Management : lead and develop a team of 2 media specialists covering analytics, performance measurement, strategic partnerships, and market support.

Our employer commitments:

• The guarantee of a relevant, competitive and scalable compensation package, through external benchmark and internal equity. It consists among other things of a fixed salary, an yearly bonus, gain sharing.
• Flexibility of work and workplaces, such as weekly homeworking.
• Skills development for all, thanks to our Danone Academy France and through a year-round managerial conversation cycle.
• The possibility to use up to 3 days a year of volunteering through the platform Vendredi.
• Parenting policy benefits, such as extended Parental Leave (14 additional maternity/paternity days covered), or the ability to convert some earnings into time off.
• Other benefits include a complementary pension scheme, health care plan, CSE, 100% of the Navigo pass covered

About You

The criteria below remain indicative. A candidate who has a different combination of experience and skills could also be considered. 

• Strong experience of at least 10years in media, digital media, retail media, performance marketing, partnerships, or media transformation.
• Good understanding of retail media and how it connects with e-commerce, commercial priorities, and media planning.
• Strong analytical mindset and ability to work with data, dashboards, reports, and investment tracking.
• Strong critical thinking to identify the needs, define the objectives and build a plan to achieve.
• Experience working with agencies, platforms, technology providers, or external media partners. 
• Navigate complex matrix organizations and manage diverse stakeholders.
• You're fluent in english

We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all applications* by fostering an inclusive work culture where everyone can feel at home.

We have also chosen to remove inclusive writing from our job offers because its complexity penalizes people with cognitive disabilities, including dyslexia, dysphasia, or apraxia.

*All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, gender identity, disability…

About Us, We offer and What's next

One Planet, One Health - BY YOU !

Our four core values "HOPE": HUMANISM, OPENNESS, CLOSENESS and ENTHUSIASM serve as our compass.

Every day, you will make decisions that impact our economic and societal performance, as well as our ability to achieve our ambitions.At Danone, you can just be yourself. We are convinced that it is up to YOU to define how you work, develop and progress.With us, you will work in a challenging, authentic, and caring environment.

Want to know more about the daily life of our danoners? Check out our LinkedIn page and our @DanoneTalentFrance Instagram account.

You want to take action to bring health through food to as many people as possible? Join us!

#LI-FR