Brand & Creative Lead

C-Care International, part of the healthcare cluster of CIEL Group, is a Mauritian private healthcare group that owns and operates four healthcare facilities in Mauritius, namely C-Care Darné, Wellkin, Grand-Baie and Tamarin, and two hospitals in Uganda, C-Care IHK and IMC. C-Care also owns and manages 22 primary care Clinics and 55 C-Lab collection centres in Mauritius, Uganda, and Madagascar.

C-Care is currently looking for a Brand & Creative Lead to be based at C-Care Corporate Office, in Mauritius.

Brand & Creative Lead

Reporting to the Head of Development, Marketing, and Communication, the selected candidate will be responsible for defining, maintaining, and evolving the C-Care brand identity — covering brand guidelines, visual standards, design templates, and digital touchpoints including the website and mobile App.

• Own and maintain the C-Care master brand guidelines across all entities and markets.
• Ensure consistent application of brand identity across all touchpoints — print, digital, environmental, and social.
• Review and approve all branded materials produced by internal teams and external partners.
• Conduct regular brand audits across all group entities to identify inconsistencies and enforce corrective action.
• Act as the primary point of escalation for brand-related decisions across the group.
• Define and produce comprehensive brand guidelines tailored to each C-Care entity: hospitals, clinics, C-Lab, and Dentcare across all markets.
• Develop standardised design templates for recurring communication needs (signage, brochures, presentations, social media, etc.).
• Ensure templates are practical, on-brand, and accessible to unit-level teams with varying design capabilities.
• Update brand assets and guidelines in response to strategic brand evolution or market expansion.
• Provide creative direction and quality oversight for all social media designs across C-Care platforms.
• Guide and mentor unit designers across the group — providing creative feedback, direction, and brand alignment without direct line management authority.
• Lead the creative concept and execution for key campaigns and brand activations.
• Manage select design tasks directly, particularly for corporate-level or cross-entity deliverables.
• Set and uphold creative standards that reflect C-Care's positioning as a premium healthcare group.
• Own the brand look and feel of the C-Care website and mobile App.
• Collaborate with digital and IT teams to ensure UI/UX design is aligned with brand standards.
• Review and validate digital assets, banners, and interfaces prior to publication or deployment.
• Champion a consistent and premium digital brand experience across all platforms and markets.
• Ensure brand consistency across all C-Care markets — Mauritius, Madagascar, and Uganda.
• Adapt brand assets and templates to local contexts where required, while maintaining group-wide coherence.
• Support the onboarding of new markets or entities into the C-Care brand framework.
• Liaise with local marketing teams to cascade brand standards effectively.
• Plan and execute periodic brand audits across all entities and markets.
• Document audit findings and produce actionable improvement plans.
• Track the implementation of brand corrections and improvements over time.
• Report brand audit outcomes and brand health updates to the Head of Development, Marketing & Communication.

What are we looking for?

• Degree or diploma in Graphic Design, Visual Communication, Brand Management, Marketing, or a related creative discipline. Additional certification in brand strategy, UX/UI design, or digital marketing is an advantage.
• 5+ years of experience in brand management, creative direction, or graphic design — ideally within an agency environment.
• Proven track record of owning and managing a brand identity across multiple entities or markets.
• Experience producing and enforcing brand guidelines for complex, multi-brand organisations.
• Demonstrated ability to guide and influence creative teams without formal line management authority.
• Hands-on design execution experience, with the ability to produce corporate-level creative work independently.
• Exposure to the healthcare sector or regulated industries is an advantage.
• Experience working in or with multi-country teams (Africa / Indian Ocean region a plus).
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma.
• Strong understanding of brand architecture, visual identity systems, and design systems.
• Knowledge of digital design principles including web, App UI/UX, and social media formats.
• Ability to develop practical design templates usable by non-specialist teams.
• Familiarity with print production processes and vendor management.
• Proficiency in Microsoft Office (PowerPoint, Word) for corporate brand applications.
• Understanding of brand governance frameworks across multi-entity organisations.
• Creative with a strong aesthetic sensibility and an eye for detail.
• Highly organised and able to manage multiple projects and deadlines simultaneously.
• Strong sense of ownership, accountability, and brand pride.
• Excellent communicator — able to articulate and champion brand decisions clearly to both creative and non-creative audiences.
• Collaborative and able to influence without authority across diverse, multi-market teams.
• Proactive, solutions-oriented, and adaptable in a fast-paced, multi-entity environment.
• Confident and credible with senior stakeholders, including C-Suite.
• Passionate about design excellence and committed to elevating the brand at every touchpoint.

Location: C-Care Corporate Office, Moka, Mauritius

Management reserves the right to call only the best candidates for an interview. If you have not received any communication after the deadline, feel free to call us for any query.