Marketing Manager – Content & Digital

Description

Supervisory Responsibilities: 

• No direct supervisory responsibilities.
• Manage outside partners, vendors, and project contributors as needed to support content, digital, video, campaign, and analytics deliverables.

Primary Duties and Responsibilities:

Content , Storytelling, & Thought Leadership  

• Lead development of marketing content, including blogs, case studies, testimonials, project profiles, video, social content, website copy, sales materials, award submissions, and campaign assets.
• Partner with Line of Business SMEs and Sales to turn business priorities, audience insights, and project stories into clear, compelling, SEO-informed content.
• Maintain an editorial calendar and ensure consistent, high-quality content aligned with line of business priorities and brand standards.
• Support ECI thought leadership by creating content that demonstrates market expertise, client outcomes, and differentiated value.

Strategic Planning & Market Positioning

• Develop annual and quarterly marketing plans with measurable objectives aligned to business goals.
• Define positioning strategies and ensure messaging consistency across all channels.
• Establish targets, budgets, and forecasts in collaboration with senior leadership.
• Performance Indicators:
• Marketing plans delivered on time and aligned with corporate objectives.
• Achievement of defined KPIs for reach, engagement, and conversion.

Digital Marketing Leadership  

• Own and optimize digital marketing channels, including corporate websites, SEO, organic social, paid media, search marketing, and digital campaign execution.
• Use marketing technology, automation tools, CRM data, and platform analytics to improve campaign performance and audience engagement.
• Stay current with evolving digital marketing practices, content formats, AI-enabled tools, platform changes, and emerging trends.
• Develop and execute social media content that may require onsite collaboration, shop-floor/project visibility, and quick-turn content capture.

Video, Photography, & Optimization  

• Plan, capture, coordinate, and/or edit photo and video content for testimonials, project stories, social media, website use, and campaign support.
• Coordinate video projects from concept through post-production, including scheduling, shot planning, onsite capture, vendor coordination, editing, asset management, and final delivery.
• Create professional-quality video and visual assets using appropriate tools, including Adobe Creative Cloud/Adobe Premiere Pro and Canva or comparable platforms.
• Partner with internal creative resources and external vendors when specialized production support is needed.

Strategic Planning & Market Positioning  

• Support the development of annual and quarterly marketing plans with measurable objectives aligned to business goals.
• For the assigned line of business, build audience understanding, identify market insights, support positioning strategy, and help ensure successful execution of the annual marketing plan.
• Define messaging approaches and ensure consistency across content, digital, social, and campaign channels.
• Recommend targets, budget considerations, and performance expectations in collaboration with the Marketing Director and senior leadership.

Analytics, Optimization & Lead Generation  

• Create, track, and report analytics across digital platforms, campaigns, website activity, social channels, paid media, and content performance.
• Translate performance data into actionable insights that improve reach, engagement, conversion, retention, and ROI.
• Execute integrated campaign strategies through content and digital channels to support lead generation and customer retention.
• Develop and optimize nurture workflows to support lead conversion, audience engagement, and ongoing customer communication.
• Use testing, reporting, and campaign insights to continuously improve effectiveness.

Collaboration & Communication  

• Partner with Line of Business SMEs, Sales, creative contributors, leadership, and vendors to ensure campaign readiness, lead follow-up, and message alignment.
• Provide on-brand, on-message materials that support Sales and assigned line of business initiatives.
• Present strategies, project status, budgets, and results to internal stakeholders and external partners as needed.
• Assist with proposals, pitches, and revenue-generating client projects through tailored content and messaging support.
• Manage content assets, documentation, timelines, and related marketing budgets with accuracy and follow-through.

Performance Indicators  

• Marketing and content plans delivered on time and aligned with business objectives.
• Measurable progress against KPIs for reach, engagement, lead generation, conversion, retention, and content performance.
• Improved quality, consistency, and timeliness of content and digital deliverables across lines of business.
• Strong collaboration with Sales, Line of Business SMEs, leadership, and external partners.
• Effective use of analytics to inform decisions and improve future campaign performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Journalism, or a related field required; MBA or advanced training preferred.
• Five or more years of related content marketing, digital marketing, or integrated marketing experience preferred; candidates with a strong portfolio and directly relevant experience may also be considered.
• Proven ability to develop and execute content and digital marketing plans across multiple channels.
• Strong writing, editing, storytelling, content planning, and message-development skills.
• Experience with website management, SEO, organic social, paid search, paid social, campaign execution, and analytics reporting.
• Experience with marketing automation, CRM tools, digital platforms, reporting dashboards, and project management processes.
• Photography, videography, and video editing experience strongly preferred, including comfort with Adobe Creative Cloud/Adobe Premiere Pro, Canva, or comparable tools.
• Ability to learn a new audience or industry quickly and translate that learning into relevant marketing strategy and content.
• Museum, cultural institution, visitor experience, exhibit, experiential design, architecture/design, nonprofit, education, or project-based B2B marketing experience preferred.
• Strong organizational skills with the ability to manage multiple priorities, deadlines, stakeholders, and deliverables 
• Self-starter with strong follow-through and the ability to operate with limited day-to-day supervision.
• Anticipatory, intuitive, and proactive; able to think ahead, identify needs, and recommend next steps.
• Collaborative and open to feedback, with the ability to balance strong ideas with input from stakeholders.
• Comfortable working in a creative, fast-moving, project-based environment.
• Strong interpersonal presence and interest in building team connection in a hybrid office environment.
• Curious, resourceful, and willing to seek training, tools, or knowledge needed to solve problems independently
• Hybrid role with regular onsite presence required, generally two to three days per week or as business/project needs require.
• Onsite presence is important for collaboration, social media content, project visibility, shop-floor content capture, and team connection.
• Travel approximately 10% to 20% for industry events, testimonials, content capture, client/project support, and other business needs.
• Primarily sedentary role with regular computer work. May occasionally stand, walk, bend, or carry light equipment for onsite content capture or travel.
• Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.