- Salary
- $129k – $177k
- Location
- US, MA - Framingham, United States of America · US, NY - Manhattan
- Type
- Full-time
- Department
- IT
- Seniority
- Senior
- Closing date
- 2 weeks ago
- Source
- Workday
Description
At Bose Corporation, we believe sound is the most powerful force on earth — and for over 60 years, we have been a company built on innovation, excellence, and independence. Privately owned, fiercely customer-focused, and driven by our values, we continue to lead industries and transform lives through sound.
Today, Bose Corporation is entering an exciting new era. Across multiple global Business Units and Global Functions, we are shaping the future of audio technology, automotive, luxury, and premium experiences. We invite you to join us in this transformation.
Job Description
Who we are looking for
This role leads the strategy and execution for marketing Bose’s audio technology franchises, translating complex R&D and audio platform work into clear, compelling value, naming, and partner-ready narratives. You’ll create scalable toolkits and sales enablement materials for internal teams and external audiences, ensuring consistent, credible messaging across channels.
What we value
Clear, consistent positioning for Bose technology franchises
Stronger OEM/partner conversations through simplified, defensible value stories
Sales teams equipped to sell the technology—not just the brand
Scalable naming and badging systems to elevate and protect the brand
Data-driven messaging through measurable testing and feedback loops
What you will be responsible for
Technology Strategy & Positioning: Define positioning, messaging, and value propositions across audiences; establish claims and proof-point guardrails
Toolkits & Enablement: Build standardized, repeatable toolkits and sales assets; partner with engineering and sales for accuracy and usability
Naming & Architecture: Develop scalable naming and badging systems aligned to the master brand
Sales Enablement: Create training, talk tracks, and customer-ready materials; lead enablement sessions
Measurement & Iteration: Define KPIs and evolve messaging based on data and feedback
Day-to-Day: Translate technical inputs into market-ready narratives, build messaging frameworks and collateral, support sales with customized assets, and maintain a centralized source of truth for technology messaging.
What we value
8+ years in product or technology marketing (B2B + consumer a plus)
Proven ability to simplify complex technologies into compelling narratives
Strong storytelling, cross-functional leadership, and presentation skills
Experience building scalable frameworks, toolkits, and enablement programs
#LI-SS1
Bose is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. The EEOC’s “Know Your Rights: Workplace discrimination is illegal” Poster is available here: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf. Bose is committed to providing reasonable accommodations to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected]. Please include "Application Accommodation Request" in the subject of the email.
Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.
